Love Kansas campaign launched

Lieutenant Governor and Secretary of Commerce David Toland, alongside leaders from across the state, today unveiled Love, Kansas, a dynamic talent attraction campaign aimed at boosting Kansas’ population by inviting past residents to choose the Sunflower State as their future home. This national marketing initiative will highlight Kansas as an exceptional place to live, work and raise a family, with a special emphasis on “boomerangs” – individuals with previous ties to the state.

Love, Kansas will focus on the state’s abundant job opportunities, high quality of life, excellent education system and affordable communities. The campaign will be driven at the local level but will strategically target key markets across the U.S., with a strong focus on digital and social media platforms. Influencer and journalist engagement, as well as targeted in-person events both within and outside of Kansas, will play a crucial role in reaching potential boomerangs.

To Learn More: https://lovekansas.com/