With inflation squeezing household budgets and housing prices continuing to climb, many Americans are reevaluating where—and how—they want to live. From skyrocketing rent to the rising costs on everyday staples like eggs and milk, the financial strain is real. While cities like New York, Los Angeles, and Washington D.C. are known for their prestige and career prospects, many lesser-known communities are now offering comparable opportunities—without the crushing cost of living.

A new migration trend is emerging, one that favors balance over bustle. Families, remote workers, and retirees alike are setting their sights on smaller cities and rural communities where the cost of living is significantly lower and the quality of life often higher. These areas aren’t just affordable—they’re thriving, with growing economies, revitalized main streets, and plenty of charm.

Why Americans Are Moving to More Affordable Places to Live

Amid an uncertain economy and a housing market still out of reach for many, a growing number of people are quietly rewriting the rules of where—and how—they want to live. They're leaving behind the prestige and pressure of cities like Washington, D.C., and Minneapolis in favor of smaller, more affordable communities that offer not just financial relief, but something more elusive: balance, connection, and room to grow.

For Luke Lawson, the shift began with sticker shock. “The cost of living in D.C. was absolutely astronomical,” he said. He and his wife had long talked about relocating, but it wasn’t until they learned about a remote worker relocation program in Indianapolis that the dream became feasible. Today, they are first-time homeowners in a walkable neighborhood, with access to coworking spaces, cultural events, and a lifestyle that feels, in his words, “slower, more intentional.”

Others, like AJ O’Reilly, were drawn by another type of value. After years in the Twin Cities, AJ longed for a deeper sense of community—and found it in Noblesville, Indiana. “We brought a small business—a creative business,” he said, referencing his fine art supply store and new collaborations with local arts groups. “We want to add something to the community.”

What unites stories like Luke’s and AJ’s isn’t just the pursuit of cheaper rent or shorter commutes. It’s the recognition that opportunity and meaning aren’t confined to coastal metros. Increasingly, they’re taking root in the places many once overlooked.

Below, we explore popular metro areas compared with their lesser-known, more affordable alternatives—and why these communities are fast becoming some of the best places to live in America.

 Chicago's cost of living is 11% higher than Noblesville’s, primarily driven by housing and transportation.

 A growing suburb of Indianapolis, Noblesville offers top-rated schools, a vibrant arts scene, and family-friendly amenities without the congestion and crime of the Windy City. Residents enjoy spacious homes and a historic downtown filled with shops, restaurants and breweries—all with a short commute to Indy.

 Atlanta is nearly 9% more expensive than Evansville, with housing as the biggest factor.

 In Evansville, everything is just 15 minutes away—work, school, the gym, your favorite coffee shop. That means less time on the road and more time actually living. It’s also home to the University of Evansville and affordable real estate. Whether you want a big backyard, a cozy bungalow, or something walkable and urban, there’s a spot that fits your lifestyle—and your budget.

San Bernardino County, CA vs. South Bend, IN

 San Bernardino is approximately 32% more expensive than South Bend.

 Once known as an auto industry hub, South Bend has reinvented itself with its

, a booming startup scene, and the draw of Notre Dame University. Plus, its revitalized riverfront and growing arts scene are giving former California residents a reason to trade sunshine for savings.

 DFW is about 14% costlier than the Eastern Kentucky communities of Pikeville, Prestonburg and Whitesburg.

 With scenic landscapes, high-quality healthcare, and a strong sense of Appalachian culture, Eastern Kentucky offers not just affordability—but authenticity. Programs like “America’s Most Welcoming Places” have spotlighted the region’s commitment to inclusivity, innovation, and small-town warmth.

 NYC is more than double Perry County’s cost of living.

Why More People Are Finding a Future in Perry County:

 Nestled along the Ohio River, Perry County is an outdoor lover’s paradise. Its low housing prices and strong community values provide a stark contrast to the hustle (and cost) of the tri-state area. It's where simplicity meets security.


Tampa-St. Petersburg-Clearwater, FL vs. Columbus, GA

 The Tampa metro area is more than 12% more expensive than Columbus.

Why Columbus is a Standout Place to Call Home:

 Columbus may fly under the radar, but it consistently surprises newcomers with its world-class architecture and vibrant downtown. Known as a hub for modern design, the city offers a walkable, art-filled lifestyle that feels both inspiring and accessible—perfect for those seeking culture, connection, and a slower pace of life without sacrificing amenities. Plus access to the Chattahoochee Riverwalk and warm weather—without the coastal cost.

 LA is more than 40% costlier than Evansville.

 For those fleeing California’s sky-high housing prices and traffic jams, Jacksonville offers a refreshingly different pace. Home to Illinois College, the area boasts a rich history in education, music, and civil rights. Whether you're looking to raise a family or seek a community with easy access to outdoor recreation, Jacksonville proves that you don’t need a sprawling metropolis to live richly.

Washington-Arlington-Alexandria, DC-VA-VA vs. Indianapolis, IN

 The D.C. area costs 30% more than Indianapolis.

 The Hoosier capital is an underrated powerhouse—boasting pro sports, tech startups, world-class museums, and affordable urban living. You get big-city energy with a Midwest price tag.

 remote workers to relocate, Tulsa has become a magnet for creatives and professionals looking to ditch skyrocketing rents. Its artsy vibe, music heritage, and entrepreneurial energy make it more than just a backup to larger cities like Phoenix—it’s a destination in its own right.

 Straddling Texas and Arkansas, Texarkana offers low taxes, a low cost of living, and a small-town feel with big opportunity. It’s especially appealing to those seeking a higher education and a place to grow their professional network.

Additional Benefits of Moving Where It’s Cheaper to Live

Affordable living isn’t just about saving money—it’s about gaining a lifestyle that’s richer in meaning, connection, and possibility.

In communities like Eastern Kentucky, buying a home is within reach for many who fell priced out in larger metros. With median home prices often under $200,000, these places offer more than affordability—they offer the chance to truly put down roots. As Latasha Friend, the Eastern Kentucky Remote Manager at Shaping our Appalachian Efforts (SOAR) says, “We have tight-knit communities, modern amenities, good schools, and broadband internet access for remote workers. You don’t have to choose between affordability and quality of life—you can have both here.”

Lower living expenses open doors to long-term goals. Whether it’s paying off debt, building a business, or finally launching that creative side hustle, smaller towns make it possible. Rachel Beck, who left New York City for her hometown of Dubois, Indiana shares: “I was working two jobs in New York City just to make ends meet. Now, I’ve opened my own LLC, started a blog and podcast, and even hired locals to help with my social media.”

Living somewhere less crowded means reclaiming your time—and your calm. With short commutes, scenic nature trails, and quiet evenings, everyday life becomes less rushed and more intentional. When Jenifer and her husband James decided it was time for a change of pace, they knew exactly where to look—the rolling hills of Prestonburg, Kentucky. The move was driven by a desire to escape the chaos and congestion of city life. “We were living in Clinton Township, Michigan, just 30 miles west of Detroit,” Jenifer says. “It was so busy and stressful, with traffic and construction everywhere you looked. The cost of living was skyrocketing too.”

In smaller towns, neighbors become friends and every hello matters. Shiraz Mukarram, the Marketing and Special Initiatives Manager at Perry County Development Corporation (PCDC) makes it his mission to ensure every newcomer feels known and supported. “This isn’t just about getting people here for a year and then forgetting about them,” he says. “I tell every mover—I am a phone call away, 24/7, for anything they need.”

In Noblesville, the support for new residents goes far beyond unpacking boxes. It’s a long-term commitment to making every mover feel genuinely welcomed and valued. Chuck Haberman, Economic Development Assistant Director for the City of Noblesville, understands that attracting new residents isn’t just about offering financial incentives—it’s about creating a true sense of belonging from day one.

“We’re not just offering an incentive,” Haberman explains. “We’re offering a lifestyle—and a community that’s ready to welcome you with open arms.” One of the most popular parts of Noblesville’s relocation package, he says with a laugh, is the VIP Experience at the Ruoff Home Mortgage Music Center—an extra touch that helps movers feel celebrated from the start.

More Than a Move—A Whole New Way of Living

Relocating to a more affordable community isn’t just about downsizing your expenses—it’s about upgrading your life. Whether it’s the freedom to pursue a passion, the joy of reconnecting with nature, or the comfort of being truly seen and supported, these towns offer more than just a place to live. They offer a place to belong.

Explore the growing trend of Americans moving to more affordable cities. This article compares popular metros with budget-friendly alternatives that offer financial relief and a stronger sense of community. 

Noblesville

Evansville

South Bend

Eastern

Perry County

Columbus

Jacksonville

Indianapolis

Tulsa

Texarkana

Living Well for Less: 10 Affordable Alternatives to America’s Expensive Metros

When AJ O'Reilly and his family decided to leave St. Paul, Minnesota, the goal was simple: find a place that felt like home. What they found in Noblesville, Indiana, exceeded their expectations — not only in lifestyle but in opportunity. With the help of the MakeMyMove program, AJ transitioned his remote work life into something deeper: a renewed sense of community and a platform for creative entrepreneurship.

Before landing in Noblesville, AJ had already experienced life in Bloomington, Indiana, followed by a stint in St. Paul. Though the Twin Cities had much to offer including a vibrant culture, big city amenities and walkable neighborhoods — AJ found himself craving a stronger connection to community.

“My wife needed to move back to Indiana for her job but we could really go anywhere in the state,” AJ explained. “We were looking at the Indianapolis area, and my dad sent me a link to the MakeMyMove website and it all just came together after that.”

The MakeMyMove application process was almost 

 simple. “It was extremely easy. Suspiciously easy,” AJ laughed. “Usually, things like this are filled with red tape, but this wasn’t. It guided us toward Noblesville, which wasn’t at the top of our list. But once we visited — we knew.”

After a house-hunting trip that included a stop for dinner in downtown Noblesville, AJ and his family felt an immediate connection. “There was an event happening in the square. It just felt like home. It reminded us of what we loved about Bloomington.”

The MakeMyMove program offered more than financial incentives. “It wasn’t the deciding factor for choosing Noblesville,” AJ clarified. “But it 

 nudge us to explore the town — and we might’ve missed it otherwise.”

AJ appreciated that the program helped create a bridge to local contacts. “The incentives listed in the program — meeting people from the Noblesville Chamber of Commerce, Mayor Chris Jensen — some of that didn’t happen due to scheduling. But what happened was even better. I connected with Chuck Haberman from the city’s economic development team, and he introduced me to 

This introduction opened the door to local arts organizations — something AJ had missed during his time in St. Paul. “We loved St. Paul, but it was a big city. You didn’t really get that small-town feel or opportunity to jump into the community. Here, I could connect with people and plug in right away.”

Learn More About What Makes Noblesville such a great place to relocate to

One of the most exciting parts of AJ’s move wasn’t about starting fresh — it was about growing something new. Alongside his full-time remote job, AJ owns a fine art supply store that was originally launched in Bloomington. “When we left for St. Paul, we weren’t sure what would happen to it,” he said. “But when we moved back to Indiana, we thought - let’s do this again, this time in Indianapolis.”

That spark turned into action. AJ opened the store’s new location in the historic Stutz building in downtown Indy and quickly began forming relationships with local arts communities — including Noblesville.

“We’ve been collaborating with the Fishers Art Center, creating supply kits for their classes. We support Noblesville Creates and participate in events like Comic Book in a Day. We even have a small pop-up space at their campus.”

Even though the store’s first relaunch happened downtown, AJ is already eyeing the possibility of expansion. “I’m still trying to figure out how to get something going in Noblesville specifically. That’s where my heart is.”

Coworking That Connects Beyond City Limits

Among the MakeMyMove benefits AJ did tap into was the coworking space membership through 

 — something he found both practical and surprisingly flexible.

“I’ve worked remotely for years, so having a place to get out of the house and be around people is important,” he said. “What was great about COhatch is that it has multiple locations. I’d meet people for coffee or meetings in Fishers, Carmel, even downtown Indy. It helped me connect beyond just Noblesville — I could build relationships across Hamilton County.”

That connectivity proved useful as AJ explored retail partnerships, potential collaborations and deepened ties within Indiana’s creative business scene. “It was more than just a desk and Wi-Fi — it was a gateway.”

Explore other Communities in Indiana that Pay You to Move

Reflecting on the move, AJ emphasized a key idea for other communities who are considering relocation programs like MakeMyMove: relocation isn’t just about geography — it’s about 

“The MakeMyMove program is built around the idea that you’re bringing your remote salary to a new town — and that’s great,” he said. “But we came with more than a paycheck. We brought a small business – a creative business. We want to add something to the community.”

For communities, the takeaway is clear: remote workers bring more than income. “It’s not just about where someone works — it’s what they’re bringing,” AJ added. “Skills, creativity, business ideas. That’s the kind of energy and talent worth nurturing.”

One of the most important lenses AJ used in evaluating towns was his family — especially his young child. “When we moved to St. Paul, it was all about finding a cool house. But now, it was about schools, parks, safety — everything a parent thinks about.”

Noblesville offered all of that, plus something extra: charm.

“We toured a lot of towns — Avon, Westfield, Fishers — and honestly, they’re all solid options,” AJ said. “But Noblesville has the nicest downtown. That’s what sold us.”

The family purchased their home sight unseen, based on video tours and trust in the community vibe. They now live near the border of Noblesville and Fishers — close enough to enjoy the amenities of both.

“We’re not going anywhere,” AJ said confidently. “We love it here.”

For remote workers considering a relocation, AJ offers this insight: you can get involved as much as you want — and Noblesville makes that easy.

“Here, you meet one or two people and you’re in. You can go deep. That’s the beauty of a smaller, engaged community.”

As he looks ahead, AJ plans to continue building his presence in the creative community, possibly bringing the physical location of his store to Noblesville and contributing in meaningful ways.

“I’m trying not to go crazy,” he laughed, “but I want to do more. There’s something special here — and it feels good to be part of it.”



This article details how the MakeMyMove program helped AJ O'Reilly and his family relocate to Noblesville, Indiana, fostering a strong community connection and providing fertile ground for his creative business. 

Finding Community and Creativity in Noblesville: How AJ's Move Sparked a New Chapter

has long been known for its breathtaking landscapes, close-knit communities and deep-rooted traditions. But thanks to the efforts of 

 (SOAR) and dedicated individuals like Latasha Friend, the region is now gaining national attention for something else: its unmatched hospitality and a growing movement to welcome new residents. Their commitment, alongside the support of invaluable partners including the Appalachian Regional Commission, the Kentucky General Assembly, Corbin, KY, the Harlan County Fiscal Court, the Hyden-Leslie Chamber of Commerce, Kentucky Power, One Clay County, One East KY, and Somerset-Pulaski Economic Development Authority is strengthening Eastern Kentucky’s future.

For years, Eastern Kentucky faced an uphill battle due to the decline of the coal industry, forcing many residents to seek opportunities elsewhere. Coal jobs plummeted by 

, stripping more than $1 billion from the regional economy and leaving many counties projected to lose at least 10% of their population by 2050. However, with the rise of remote work and an increasing interest in small-town living, local leaders saw an opportunity to change the narrative.

Enter Latasha Friend, the Eastern Kentucky Remote Manager at SOAR, a nonprofit focused on improving the Appalachian Kentucky economy, Friend is leading the charge to invite and welcome new remote workers through Eastern Kentucky’s MakeMyMove campaign. Under her leadership, the initiative has expanded from four counties to 34, drawing more than 5,500 applications from people eager to call Eastern Kentucky home.

“We’ve always been told that you have to go somewhere else to be successful,” Friend said. “But over 5,500 people have applied to move here. That should give us hope. We live in an amazing part of the United States.”

Friend’s approach is anything but transactional. She goes beyond logistics—personally connecting with movers, helping them find housing, and even sending handwritten holiday cards with Appalachian recipes to make them feel at home.

“I had a bakery for over 10 years, and one thing I learned is to treat every client that came in like they were the only client I was ever going to have. I treat all of our applicants the same way,” Friend said. “It’s no different than when a community rolls out the red carpet for a new company coming into town that’s going to bring new jobs and add to the local workforce, so I make sure I roll out the red carpet for each potential mover. If you need help with an itinerary, if you want me to show you around myself and drive you in my car, take you to lunch and introduce you to locals, I’m going to do that as well.”

Her dedication is fueled by a simple mantra: “Appalachia all day, every day.” For Friend, this isn’t just a job—it’s a mission to showcase the strength, warmth, and opportunities that Eastern Kentucky has to offer.

What sets Eastern Kentucky apart is its deep sense of unity and generosity. When new resident Mario Meza relocated from Big Stone Gap, Virginia, with his wife and six children, he experienced this kindness firsthand. After severe flooding threatened his home, Friend checked in on him, and his response left her speechless.

In an email, Meza described the community’s response as “the embodiment of agape love coupled with military precision.”

This sense of personal investment extends beyond just Friend. She says her job is made easier when new residents arrive because she can rely on the community to just do what they always do—take care of each other.

“You probably have about four to five people stop and ask if you’re okay if your car breaks down on the road,” Friend said. “There’s not a moment you should feel alone in a community like Eastern Kentucky.”

Whether it’s rallying volunteers to help unload a moving truck (even Congressman Hal Roger’s office assisted with this one) or responding to a weather emergency, Eastern Kentucky proves time and again that care for community is at its core.

Eastern Kentucky is becoming an increasingly attractive destination, offering outdoor recreation like hiking, rock climbing, and underground kayaking. Homeownership is attainable, the cost of living is lower, and broadband access is expanding for remote workers.

“We have space, nature, and plenty of outdoor activities,” Friend said. “We have tight-knit communities, but we also have modern amenities, good schools, and broadband internet access for remote workers. You don’t have to choose between affordability and quality of life—you can have both here.”

Shannon McOsker is someone who recently relocated to the area and agrees, “I can walk out my door and be in the Daniel Boone National Forest in 10 minutes,” McOsker says. “The fall colors are spectacular. And we’re just 30 minutes from Cumberland Falls, which is one of the most beautiful places in the country. The people of Eastern Kentucky are truly kind and caring.”

Eastern Kentucky is often misrepresented in mainstream media, reinforcing outdated and inaccurate stereotypes. Many assume the area lacks opportunity, diversity, or modern infrastructure. But as Friend points out, nothing could be further from the truth.

“The idea that we’re all uneducated or stuck in the past is just wrong,” she said. “We have top healthcare facilities, excellent schools, and a growing job market. We have people from all walks of life moving here and thriving. Our community is diverse in thought, background, and opportunities.”

Adding to this diversity is the University of Pikeville, which attracts students from various backgrounds and enriches the local culture. Events like pet-friendly gatherings and cultural festivals continue to bring people together in unexpected ways, showcasing the region’s welcoming spirit.

Changing these misconceptions has been a personal mission for Friend. By sharing the stories of those who have found success and happiness in Eastern Kentucky, they are proving that the region is not just a place to live—it’s a place where they will experience a better life.

For new resident Pedro Morgado, who moved from Florida, the transition has been a positive one. “I like the spirit of the people here,” he said. “The reliable internet, the efficient county response to winter weather, and the warmth of my new neighbors make this place feel like home.”

Looking ahead, Friend has big plans. She hopes to collaborate with developers to build more housing options and expand job opportunities for incoming residents.

“I would really like to work with a housing developer to see if we can't get a new build for a family that's looking to move in. That's one of my personal goals. I think that would be really interesting and something we could highlight on a national level.”

With dedicated leaders like Friend and a community that genuinely cares, Eastern Kentucky is proving that success doesn’t mean leaving—it means building something great right where you are. For those looking for a fresh start, this region offers more than just an affordable home—it offers a family, a future, and a place where people stand by you, lift you up and make you feel at home.

Eastern Kentucky is redefining its future by welcoming new residents with open arms. Through the efforts of SOAR and dedicated leaders like Latasha Friend, the region is attracting remote workers, fostering community connections, and showcasing its affordability, outdoor beauty, and modern amenities. Discover how Eastern Kentucky is changing the narrative and becoming a top destination for those seeking a fresh start in a supportive and vibrant community.

Eastern Kentucky: Changing the Narrative and Entering Their Growth Era 

Tulsa has emerged as a national leader in attracting and retaining remote workers thanks to its innovative 

. Launched in 2018, the initiative has established Tulsa as more than just a relocation destination— Tulsa Remote has created a diverse, vibrant community of over 3,500 remote workers that fosters long-term connections. With 90% of all members choosing to stay in Tulsa past their one-year commitment, Tulsa Remote proves that a strategic, people-first approach can turn a relocation incentive into a long-term success story.

Unlike traditional incentive programs that focus solely on financial perks, 

 places a strong emphasis on integration and belonging. Justin Harlan, Managing Director of Tulsa Remote, highlights this approach: “From the start, we saw the potential for collaboration because both Tulsa Remote and Make My Move were committed to helping people explore cities beyond the traditional coastal hubs—places where remote workers could build meaningful careers and fulfilling lives.”

Tulsa Remote’s partnership with MakeMyMove has expanded the program’s reach, helping remote professionals discover the city’s unique blend of affordability, opportunity, and welcoming culture. Tulsa has positioned itself as an accessible, mid-sized city that offers remote professionals a high quality of life —making it an appealing choice for those seeking opportunities beyond coastal hubs.

Attracting new residents is only the beginning. What sets Tulsa Remote apart is its intentional focus on ensuring that every participant feels supported throughout their transition. “We keep potential movers engaged through touchpoints that provide them the opportunity to learn more about Tulsa and the program,” explains Harlan. “Throughout the application process, we encourage them to reach out with questions and connect them with the right team member—whether it’s our Onboarding Team and Housing Support Manager, Recruitment Manager, or one of our Recruitment Coordinators— we ensure they receive personalized guidance at every step.”

One of the most successful touchpoints we offer is the Hosted Visit, where program finalists are invited to Tulsa to experience the city firsthand. These visits allow prospective movers to meet current Tulsa Remote members, explore the community, and envision what life in Tulsa could look like for them.

More than just a relocation incentive, Tulsa Remote is a gateway to a vibrant community. Once a member relocates, they’re paired with a Member Integration Specialist who helps them settle in, find resources, and build their local network. “The support Member Integration Specialists provide our members is key to helping individuals feel engaged and welcomed into the community as they begin to plant roots in Tulsa,” says Harlan.

To further facilitate connections, members receive three years of free access to 

, Tulsa’s Innovation Hub and premier coworking space, designed with remote workers in mind. Their time at Gradient not only fosters professional growth but also encourages collaboration among other remote workers and local Tulsans. Additionally, Tulsa Remote offers a robust calendar of networking events, meetups, and social opportunities which ensures new residents quickly find their place within the community.

Amanda Hanus, a Tulsa Remote member, shares her experience: “Moving to Tulsa through Tulsa Remote has been life-changing for us. We were searching for a place where we could build a more meaningful life, and from the moment we visited, we knew this was home. Tulsa has given us the space to explore our passions like volunteering and diving into new hobbies like gardening and singing jazz. But more than anything, it’s the people we’ve met who make this city special. We’ve found a true sense of community here, and we couldn’t be more grateful.”

With 90% of members choosing to stay in Tulsa beyond their program year, Tulsa Remote proves that the city isn’t just a temporary stop but a place where people put down roots. More than 600 members have purchased homes, a clear indicator of their long-term investment in the community.

As one Tulsa Remote member succinctly put it: “The $10K is what piqued my interest and made me apply, the Hosted Visit is what made my decision to move, and the community is what made me want to stay.” While the financial incentive grabs attention, it’s the deep sense of belonging that convinces people to stay.

Tulsa’s National Recognition and Future Growth

Tulsa’s recognition as one of America’s Most Welcoming Places is a testament to the power of intentional community-building. Justin Harlan reflects on this honor: “Being named one of America’s Most Welcoming Places is more than just an honor—it’s proof that Tulsa Remote has built something truly special. This recognition isn’t just about attracting remote workers; it’s about creating a city where people don’t just relocate—they put down roots and thrive.”

Beyond financial incentives, Tulsa’s investment in public spaces, arts, culture, and local initiatives has made it a city where people don’t just move—they build meaningful lives. Amenities like the

 culture all contribute to the city’s vibrancy.

Tulsa's success offers a blueprint for other cities looking to attract and retain talent as the future of work continues to evolve. Instead of relying solely on economic incentives, cities can create welcoming environments by investing in public spaces, supporting local businesses, and fostering community engagement.

Tulsa’s story proves that when cities prioritize people over policies, they become places where newcomers don’t just arrive—they thrive.

Tulsa, Oklahoma is setting the standard for attracting and retaining remote workers through its groundbreaking Tulsa Remote program. With a focus on community, belonging, and long-term integration, 90% of participants choose to stay beyond their first year. Discover how Tulsa Remote's investment in people has made Tulsa one of America’s Most Welcoming Places.

Tulsa, OK: Creating the Blueprint for Turning Movers into Lifelong Residents

As cities across the country seek innovative ways to attract new residents, Columbus, Georgia, has emerged as a standout example of how community engagement, strategic marketing and personalized outreach can create meaningful growth. Recognized for its efforts, Columbus has been named one of MakeMyMove’s Most Welcoming Places Award winners for 2024—a testament to the city’s commitment to welcoming remote workers and new residents.

So, what sets Columbus apart? According to local leaders, it’s the city’s ability to offer a unique blend of an affordable cost of living, a strong sense of community, and a balanced lifestyle that includes recreational activities, excellent schools, and a thriving arts scene. Through the MakeMyMove initiative, Columbus has taken a hands-on approach to showcasing its strengths—ensuring that newcomers don’t just move, but truly feel at home.

The journey to this recognition began when Columbus teamed up with 

, an organization dedicated to connecting remote workers with communities offering relocation incentives. The partnership was no spur-of-the-moment decision. As Tabetha Getz, Executive Director, Columbus 2025, recalled, “We’d first heard of another city offering relocation incentives for remote workers in 2019 and were interested in bringing something similar to Columbus. So, when we connected with MakeMyMove, it was perfect timing. We already had talent attraction as a major initiative, and this fit right into our broader strategy.”

Columbus had long been focused on attracting new talent through various initiatives, including a robust marketing campaign and the launch of 

, which highlights the city’s work, live, and play opportunities. MakeMyMove provides a direct incentive program that specifically targets remote workers. “Working with MakeMyMove allowed us to tap into an existing pool of talent and leverage a platform that had already been proven successful,” Getz said.

The Personal Touch: A Hands-On Approach to Relocation

One of the most distinctive features of Columbus’ relocation initiative is its highly personalized approach. Unlike many other communities that rely purely on applications and eligibility checklists, Columbus integrates personal interviews and direct engagement into the selection process. Kylie Grilla, Project Manager, Columbus 2025 manages the mover pipeline and emphasized the importance of these interactions: “We conduct phone interviews with every applicant, nearly 30 this month. It's a significant time commitment, but it's essential for us to understand not just why they want to move to Columbus, but also how we can help them integrate into our community and build a meaningful life here.”

This hands-on process ensures that Columbus is attracting individuals who genuinely want to build a life in the community. By prioritizing quality over quantity, the program helps reduce turnover and ensures that movers are a strong fit for the Columbus community. "We believe in building personal connections, not just reviewing applications," Grilla said. "That's why we take the time to interview each person, understand their story, and ensure they'll thrive in Columbus before extending an offer.”

Once the movers arrive, Columbus continues to go above and beyond to help them integrate. The city’s “Columbus Connectors” program plays a crucial role in this process, pairing newcomers with longtime residents who share similar interests or career backgrounds. “These are passionate Columbus residents who want to welcome new people and help them find their place in the city,” Grilla explained. “We like to connect each mover with three local connectors, making it easier for them to build friendships and professional networks right away.”

Additionally, Columbus provides welcome boxes filled with local goodies, return address stamps to symbolize their new home, and connections to realtors who are willing to assist not just with home purchases but with rentals as well. These thoughtful touches help create a sense of belonging from the moment movers arrive.

The city also hosts a “mover mixer,” where new residents meet each other and local leaders, including business stakeholders and city officials. “Our new movers are like local celebrities,” Getz said. “They’re not just moving here; they’re becoming a part of something bigger. Our community is invested in their ability to succeed in Columbus.”

Retention Is the Key to Long-Term Success

One of the biggest challenges in relocation initiatives is retention—ensuring that new residents don’t simply leave after receiving their incentives. Columbus has tackled this issue head-on by fostering deep relationships with movers from the beginning. “Because we take the time to get to know them, we can anticipate their needs and provide support when they need it,” Grilla noted. “We’ve already had movers buy homes, get involved in the arts community, and even start families here.”

For example, one of Columbus’ movers joined the board of the Springer Opera House, a local cultural institution that had shaped her childhood. Another mover, who relocated while pregnant, recently welcomed Columbus’ first ‘mover baby’—a milestone that underscores the program’s ability to attract long-term residents.

Will Bishop is another example, he moved back to Columbus with his family and is enjoying the growth and changes the community has experienced in recent years. “I was born and raised in Columbus, Georgia, says Will. “Before I moved back, I lived in Nashville for seven years and spent two years in Tucker, Georgia, just outside of Atlanta. Columbus is a very different place than it was when I left nine years ago — it's grown a lot. It's thriving..”

Columbus’ success offers valuable lessons for other communities looking to replicate its model. As Getz advised, “Taking a personalized approach is key. We implement a longer recruitment process to ensure Columbus is a great fit for the movers before they commit.”

Another crucial factor is educating the local community on why relocation incentives matter. “The key is explaining how talent attraction benefits everyone—more residents mean a stronger economy, more businesses, and a more vibrant city,” said Getz.

With its first year of success behind it, Columbus is already thinking about expansion. The city aims to double the size of its relocation program in its next cohort and further develop its retention strategies. “This award just validates that we were on the right track all along,” said Getz. “We’re excited to keep growing and making our incentive program one of the best in the country.”

Columbus’ recognition as one of MakeMyMove’s Most Welcoming Places Award winners is well-earned. Through strategic planning, a commitment to personalized engagement, and a focus on long-term integration, the city has set a high bar for welcoming remote workers and making them feel at home. As other communities look to emulate this success, Columbus stands as a shining example of what’s possible when relocation efforts are done right.

Columbus, GA, is redefining what it means to welcome new residents through its award-winning relocation initiative. By prioritizing personal connections, community integration, and long-term retention, the city ensures that movers don’t just relocate—they thrive. Discover how Columbus is attracting remote workers, fostering deep-rooted connections, and creating a model for sustainable growth.

Columbus, GA: Curating Connections and Treating New Residents Like VIPs

As cities across the country seek innovative ways to attract new residents, Texarkana USA has emerged as a standout example of how community engagement, strategic marketing, and a strong focus on education can drive meaningful growth. Recognized for its efforts, Texarkana has been recognized as one of America’s Most Welcoming Places in 2024 by MakeMyMove —a testament to the city’s commitment to welcoming remote workers.

 truly unique is its position as a city that spans two states, offering the best of both Texas and Arkansas. This dual-state identity provides residents with diverse educational opportunities, including access to top-rated schools, colleges, and workforce development programs that prepare students for success in a rapidly evolving job market. The city’s commitment to education, combined with its affordability and economic advantages, makes it an ideal place for families, professionals and entrepreneurs alike.

A Unique Opportunity: Two States, One Community

Texarkana is literally split down the middle by the state line, giving new residents the option to settle in either Texas or Arkansas. This distinctive setup offers a variety of advantages that appeal to individuals and families alike. As Rob Sitterley, President and CEO at AR-TX Regional Economic Development INC. (REDI) explains:

“We're a unique community where residents can choose to live in either Arkansas or Texas, but what makes Texarkana truly special goes well beyond geography. It’s the spirit of collaboration, the strength of our people, and the shared vision for a vibrant community that sets us apart. With a rich history and a deep sense of community, Texarkana isn’t just a place on the map—it’s a place where opportunity and quality of life come together in a way you won’t find anywhere else.”

These advantages extend beyond just state identity. Depending on where movers choose to live, they can take advantage of different tax structures, property values and even educational opportunities while still being able to enjoy everything the broader Texarkana community has to offer. For instance, Texas has no state income tax, while Arkansas boasts a lower cost of living. This flexibility allows newcomers to make decisions that best align with their financial and lifestyle goals.

A Strong Focus on Higher Education and Career Development

One of Texarkana’s standout features is its commitment to education and professional growth. The MakeMyMove incentive package is designed not just to attract remote workers but to help them grow their careers and skills while living in the community. As Sitterley highlights, Texarkana’s approach is different from many other relocation programs. “Our incentive package stands out from other communities because it is strongly focused on access to higher education. We recently had a young professional in his mid-to-late 20s relocate from Miami. Although he hadn’t completed his bachelor’s degree, he saw the perfect opportunity to continue working remotely while finishing his four-year degree at Texas A&M or the University of Arkansas. Our community provides a unique blend of career growth and educational advancement, making it an ideal destination for those looking to invest in their future.”

This emphasis on education is a crucial aspect of Texarkana’s appeal. The city is home to Texas A&M University-Texarkana, the University of Arkansas and Texarkana College, which consistently ranks among the top community colleges in Texas. These institutions not only provide traditional degree programs but also offer vocational and professional development courses tailored to the evolving workforce.

Sitterley shared an inspiring story about one of the program’s first movers, a woman in her early 50s who decided to pursue a new skill. “She wanted to go back to school while balancing her nine-to-five remote job—an opportunity she wouldn’t have had without this program. With a passion for art, she was eager to learn welding, and thanks to Texarkana College, she’s now taking a welding class at no cost. We can’t wait to see the creative work she produces in the future!”

This kind of support—both financial and community-based—ensures that people moving to Texarkana have real opportunities to grow and develop new skills, whether they are advancing their careers or exploring personal passions.

Helping Movers Thrive—Even in Unexpected Circumstances

While Texarkana’s relocation program is designed primarily for remote workers, it also provides a crucial safety net for those who face unexpected career challenges after moving. Sitterley recounted a case in which one mover lost his remote job shortly after relocating. Instead of leaving, he was able to integrate into the local workforce.

“One of our movers relocated here only to learn that his job was being eliminated. Fortunately, we were able to connect him with local employment opportunities—exactly what this program is designed to do. Another had a spouse who was a nurse—we got her hired at a local hospital within three days. Our goal is to bring talented individuals to the community and help them seamlessly transition into the local workforce.”

This quick and effective response is a testament to the strong local connections and support systems in place in Texarkana. The community not only welcomes new residents but actively works to ensure their success, whether in remote positions or within the local job market. Texarkana even offers a nine-month leadership program called Leadership Texarkana, which helps connect new residents with local professionals and community leaders, ensuring they build strong, lasting relationships within the city.

Texarkana’s relocation initiative goes beyond financial incentives. New movers are welcomed with a personal touch that helps them integrate into the community seamlessly. Sitterley emphasized the importance of personal connections. “We connect with newcomers right away to make them feel at home. Once they arrive, I personally host a welcome breakfast or lunch with key community leaders—whether it’s our two mayors, chamber of commerce representatives, or local business leaders like bank presidents. They receive a welcome basket, and I remain actively engaged with them to ensure they feel supported and connected in their new community.”

Brenda Hartman, moved to Texarkana last year through the MakeMyMove program and says it’s been one of the best decisions she’s made. “I can't speak highly enough about Rob. His availability and willingness to help me, in my move to Texarkana, was beyond exceptional. Texarkana is a growing community with fantastic schools and wonderful people. It is in an ideal spot of the country located only a few hours away from major cities like Little Rock, AR, Shreveport, LA and Dallas, Texas. Plus, we have a new airport, which makes flying to and from here more convenient. I chose Texarkana because of the city's size, lower housing costs and low crime rates. If I had to do it all over again, I would still pick Texarkana as my new home.”

The city’s close-knit yet dynamic environment makes it easy for newcomers to feel at home. “Texarkana has about 150,000 people, but it feels much smaller,” Sitterley noted. “We’ve had buy-in from all corners—our mayors, chamber of commerce, banks and universities. Everyone is invested in making sure our movers succeed here.”

Sitterley also highlighted Leadership Texarkana, a nine-month program that immerses participants in local civic and business life, further cementing connections. “It’s about cultivating future leaders and ensuring they have a built-in network.”

Texarkana’s success as one of MakeMyMove’s Most Welcoming Places Award winners is a reflection of its innovative approach to attracting new residents and helping them thrive. The combination of state-choice flexibility, educational incentives, strong community engagement, and a responsive local job market makes it a standout destination for anyone looking for a fresh start.

For many movers, the city is not just a place to live—it’s a place to grow, connect, and build a future. Sitterley sums it up best. “Our goal is to ensure that newcomers feel at home in Texarkana and are truly connected to the community. That’s a big part of why we earned this award—and why we’re committed to winning it year after year.”

As Texarkana continues to expand its relocation program, more remote workers and professionals will have the opportunity to experience firsthand the unique benefits of this dynamic and welcoming community. Whether they are drawn by the dual-state advantage, the focus on education, or the strong local support system, one thing is clear: Texarkana is more than just a place to move—it’s a place to belong.

Through its initiatives, Texarkana is showcasing its strengths—ensuring that newcomers don’t just move here, but shine in a community that values both learning and opportunity. Texarkana’s approach is proving so successful that Sitterley is already looking ahead, planning to double or even triple the number of movers in the coming years. “We started with a goal of 10 a year, and we’ll easily hit that in our first year,” he said. “The sky’s the limit.”

Texarkana, USA, a unique dual-state city, is redefining what it means to be a welcoming community. Recognized as one of America’s Most Welcoming Places by MakeMyMove, Texarkana offers remote workers and professionals the flexibility of living in either Texas or Arkansas, access to top educational institutions, and strong community support. With a focus on career growth, affordability, and personal connections, Texarkana is more than a place to move—it’s a place to belong.

Texarkana, USA: A Dual-State City with a Unified Vision

With its authentic historic square, scenic White River, top-rated schools, and thriving small business community, Noblesville, Indiana, is more than just a place to live—it’s a place to belong. Known for its welcoming spirit, the city has become a magnet for families, entrepreneurs, and now, remote workers looking for a fresh start in a vibrant, connected community. Noblesville has extended an invitation to workers across the country—and the response has been overwhelming.

Creating a Destination for Remote Workers

 participation in MakeMyMove, a program designed to attract remote workers to dynamic communities, started as a bold vision to grow and diversify the city. Chuck Haberman, Economic Development Assistant Director for the City of Noblesville, saw the potential from the start.

“It really came from a previous relationship with Mike Rutz, Co-Founder and CEO of MakeMyMove. When COVID hit and MakeMyMove was born out of that, we realized, hey, this sounds like something that could add real value to our community,” Haberman explains.

Though some questioned the strategy, Haberman knew the value was clear. “We were introducing our community to people who otherwise would never have considered it, expanding our reach far beyond Central Indiana.”

Unlike relocation programs that focus solely on financial incentives, Noblesville set itself apart by prioritizing personal connections and ensuring new residents felt truly at home. The city’s approach offers what officials describe as a “concierge-level” experience, helping movers find everything from basketball leagues to pediatricians.

Bob DuBois, President and CEO of the Noblesville Chamber of Commerce, highlights this tailored approach. “Our goal isn’t just to attract remote workers—it’s to make sure they have a sense of belonging,” says DuBois. “We’re there every step of the way, whether they need help finding a pet sitter or getting plugged into the local business community.”

New residents have felt the impact of this warm welcome. Riley, a recent mover, shares, “Before discovering MakeMyMove, we had never heard of Noblesville. Now our entire family is enjoying a much higher quality of life outside of the city. Not only is this environment more tranquil and natural, but we've also been embraced by a very welcoming community.”

Another new resident, Desiree, recalls one of her favorite moments since moving. “The individuals in the Noblesville community have been so supportive and generous with us. As part of the Noblesville incentive package, we were treated to a VIP Experience at the Ruoff Home Mortgage Music Center.”

“That incentive is a fan favorite,” Haberman laughs.

Meeting Mayor Jensen and Accessibility to Local Leaders

One of the standout aspects of Noblesville’s welcoming approach is the accessibility of its leadership. Many new residents, including those who relocated through MakeMyMove, have had the opportunity to meet Mayor Chris Jensen in person at community events, town halls, and even casual encounters around town. Mayor Jensen recalls a particularly emotional encounter at the local farmers market.

“I noticed a family looking at me, and when I introduced myself, they immediately recognized me from the MakeMyMove program,” Mayor Jensen says. “The mother was in tears as she told me that for the first time, her children were coming home from school saying, ‘We’re not being bullied.’ That moment reaffirmed everything we are doing here.”

Watch Mayor Chris Jenson discuss the impact MakeMyMove has had on Noblesville.

Chris Bradford, another recent mover, adds, “I love Noblesville. I lived in Des Plaines, Illinois prior, which is about the same size in terms of population, but Noblesville is very clearly run a lot better.”

The city’s focus on connection goes beyond just remote workers. DuBois sees this effort as the foundation for something even bigger. “We’re using what we’ve learned from MakeMyMove to build a ‘Noble Welcome’ initiative for anyone moving to Noblesville—not just remote workers,” he says. “We want to make sure everyone feels like they belong here.”

The success of Noblesville’s program isn’t just measured in numbers—it’s seen in the way new residents immerse themselves in the community. Take AJ, a recent mover from Minnesota who relocated for remote work. Within a year, he reached out about opening an art supply store downtown, further enriching Noblesville’s creative economy. “We don’t just want people to move here—we want them to integrate into the community and thrive,” says Haberman.

Noblesville, Indiana, is redefining what it means to be a welcoming community. Through the MakeMyMove program, the city attracts remote workers with a hands-on, personalized approach—offering concierge-level support, VIP experiences, and direct access to local leaders. With a thriving small business scene, top schools, and a deep sense of belonging, Noblesville isn’t just a place to live—it’s a place to call home.

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