has long been known for its breathtaking landscapes, close-knit communities and deep-rooted traditions. But thanks to the efforts of 

 (SOAR) and dedicated individuals like Latasha Friend, the region is now gaining national attention for something else: its unmatched hospitality and a growing movement to welcome new residents. Their commitment, alongside the support of invaluable partners including the Appalachian Regional Commission, the Kentucky General Assembly, Corbin, KY, the Harlan County Fiscal Court, the Hyden-Leslie Chamber of Commerce, Kentucky Power, One Clay County, One East KY, and Somerset-Pulaski Economic Development Authority is strengthening Eastern Kentucky’s future.

For years, Eastern Kentucky faced an uphill battle due to the decline of the coal industry, forcing many residents to seek opportunities elsewhere. Coal jobs plummeted by 

, stripping more than $1 billion from the regional economy and leaving many counties projected to lose at least 10% of their population by 2050. However, with the rise of remote work and an increasing interest in small-town living, local leaders saw an opportunity to change the narrative.

Enter Latasha Friend, the Eastern Kentucky Remote Manager at SOAR, a nonprofit focused on improving the Appalachian Kentucky economy, Friend is leading the charge to invite and welcome new remote workers through Eastern Kentucky’s MakeMyMove campaign. Under her leadership, the initiative has expanded from four counties to 34, drawing more than 5,500 applications from people eager to call Eastern Kentucky home.

“We’ve always been told that you have to go somewhere else to be successful,” Friend said. “But over 5,500 people have applied to move here. That should give us hope. We live in an amazing part of the United States.”

Friend’s approach is anything but transactional. She goes beyond logistics—personally connecting with movers, helping them find housing, and even sending handwritten holiday cards with Appalachian recipes to make them feel at home.

“I had a bakery for over 10 years, and one thing I learned is to treat every client that came in like they were the only client I was ever going to have. I treat all of our applicants the same way,” Friend said. “It’s no different than when a community rolls out the red carpet for a new company coming into town that’s going to bring new jobs and add to the local workforce, so I make sure I roll out the red carpet for each potential mover. If you need help with an itinerary, if you want me to show you around myself and drive you in my car, take you to lunch and introduce you to locals, I’m going to do that as well.”

Her dedication is fueled by a simple mantra: “Appalachia all day, every day.” For Friend, this isn’t just a job—it’s a mission to showcase the strength, warmth, and opportunities that Eastern Kentucky has to offer.

What sets Eastern Kentucky apart is its deep sense of unity and generosity. When new resident Mario Meza relocated from Big Stone Gap, Virginia, with his wife and six children, he experienced this kindness firsthand. After severe flooding threatened his home, Friend checked in on him, and his response left her speechless.

In an email, Meza described the community’s response as “the embodiment of agape love coupled with military precision.”

This sense of personal investment extends beyond just Friend. She says her job is made easier when new residents arrive because she can rely on the community to just do what they always do—take care of each other.

“You probably have about four to five people stop and ask if you’re okay if your car breaks down on the road,” Friend said. “There’s not a moment you should feel alone in a community like Eastern Kentucky.”

Whether it’s rallying volunteers to help unload a moving truck (even Congressman Hal Roger’s office assisted with this one) or responding to a weather emergency, Eastern Kentucky proves time and again that care for community is at its core.

Eastern Kentucky is becoming an increasingly attractive destination, offering outdoor recreation like hiking, rock climbing, and underground kayaking. Homeownership is attainable, the cost of living is lower, and broadband access is expanding for remote workers.

“We have space, nature, and plenty of outdoor activities,” Friend said. “We have tight-knit communities, but we also have modern amenities, good schools, and broadband internet access for remote workers. You don’t have to choose between affordability and quality of life—you can have both here.”

Shannon McOsker is someone who recently relocated to the area and agrees, “I can walk out my door and be in the Daniel Boone National Forest in 10 minutes,” McOsker says. “The fall colors are spectacular. And we’re just 30 minutes from Cumberland Falls, which is one of the most beautiful places in the country. The people of Eastern Kentucky are truly kind and caring.”

Eastern Kentucky is often misrepresented in mainstream media, reinforcing outdated and inaccurate stereotypes. Many assume the area lacks opportunity, diversity, or modern infrastructure. But as Friend points out, nothing could be further from the truth.

“The idea that we’re all uneducated or stuck in the past is just wrong,” she said. “We have top healthcare facilities, excellent schools, and a growing job market. We have people from all walks of life moving here and thriving. Our community is diverse in thought, background, and opportunities.”

Adding to this diversity is the University of Pikeville, which attracts students from various backgrounds and enriches the local culture. Events like pet-friendly gatherings and cultural festivals continue to bring people together in unexpected ways, showcasing the region’s welcoming spirit.

Changing these misconceptions has been a personal mission for Friend. By sharing the stories of those who have found success and happiness in Eastern Kentucky, they are proving that the region is not just a place to live—it’s a place where they will experience a better life.

For new resident Pedro Morgado, who moved from Florida, the transition has been a positive one. “I like the spirit of the people here,” he said. “The reliable internet, the efficient county response to winter weather, and the warmth of my new neighbors make this place feel like home.”

Looking ahead, Friend has big plans. She hopes to collaborate with developers to build more housing options and expand job opportunities for incoming residents.

“I would really like to work with a housing developer to see if we can't get a new build for a family that's looking to move in. That's one of my personal goals. I think that would be really interesting and something we could highlight on a national level.”

With dedicated leaders like Friend and a community that genuinely cares, Eastern Kentucky is proving that success doesn’t mean leaving—it means building something great right where you are. For those looking for a fresh start, this region offers more than just an affordable home—it offers a family, a future, and a place where people stand by you, lift you up and make you feel at home.

Eastern Kentucky is redefining its future by welcoming new residents with open arms. Through the efforts of SOAR and dedicated leaders like Latasha Friend, the region is attracting remote workers, fostering community connections, and showcasing its affordability, outdoor beauty, and modern amenities. Discover how Eastern Kentucky is changing the narrative and becoming a top destination for those seeking a fresh start in a supportive and vibrant community.

Eastern

Eastern Kentucky: Changing the Narrative and Entering Their Growth Era 

Tulsa has emerged as a national leader in attracting and retaining remote workers thanks to its innovative 

. Launched in 2018, the initiative has established Tulsa as more than just a relocation destination— Tulsa Remote has created a diverse, vibrant community of over 3,500 remote workers that fosters long-term connections. With 90% of all members choosing to stay in Tulsa past their one-year commitment, Tulsa Remote proves that a strategic, people-first approach can turn a relocation incentive into a long-term success story.

Unlike traditional incentive programs that focus solely on financial perks, 

 places a strong emphasis on integration and belonging. Justin Harlan, Managing Director of Tulsa Remote, highlights this approach: “From the start, we saw the potential for collaboration because both Tulsa Remote and Make My Move were committed to helping people explore cities beyond the traditional coastal hubs—places where remote workers could build meaningful careers and fulfilling lives.”

Tulsa Remote’s partnership with MakeMyMove has expanded the program’s reach, helping remote professionals discover the city’s unique blend of affordability, opportunity, and welcoming culture. Tulsa has positioned itself as an accessible, mid-sized city that offers remote professionals a high quality of life —making it an appealing choice for those seeking opportunities beyond coastal hubs.

Attracting new residents is only the beginning. What sets Tulsa Remote apart is its intentional focus on ensuring that every participant feels supported throughout their transition. “We keep potential movers engaged through touchpoints that provide them the opportunity to learn more about Tulsa and the program,” explains Harlan. “Throughout the application process, we encourage them to reach out with questions and connect them with the right team member—whether it’s our Onboarding Team and Housing Support Manager, Recruitment Manager, or one of our Recruitment Coordinators— we ensure they receive personalized guidance at every step.”

One of the most successful touchpoints we offer is the Hosted Visit, where program finalists are invited to Tulsa to experience the city firsthand. These visits allow prospective movers to meet current Tulsa Remote members, explore the community, and envision what life in Tulsa could look like for them.

More than just a relocation incentive, Tulsa Remote is a gateway to a vibrant community. Once a member relocates, they’re paired with a Member Integration Specialist who helps them settle in, find resources, and build their local network. “The support Member Integration Specialists provide our members is key to helping individuals feel engaged and welcomed into the community as they begin to plant roots in Tulsa,” says Harlan.

To further facilitate connections, members receive three years of free access to 

, Tulsa’s Innovation Hub and premier coworking space, designed with remote workers in mind. Their time at Gradient not only fosters professional growth but also encourages collaboration among other remote workers and local Tulsans. Additionally, Tulsa Remote offers a robust calendar of networking events, meetups, and social opportunities which ensures new residents quickly find their place within the community.

Amanda Hanus, a Tulsa Remote member, shares her experience: “Moving to Tulsa through Tulsa Remote has been life-changing for us. We were searching for a place where we could build a more meaningful life, and from the moment we visited, we knew this was home. Tulsa has given us the space to explore our passions like volunteering and diving into new hobbies like gardening and singing jazz. But more than anything, it’s the people we’ve met who make this city special. We’ve found a true sense of community here, and we couldn’t be more grateful.”

With 90% of members choosing to stay in Tulsa beyond their program year, Tulsa Remote proves that the city isn’t just a temporary stop but a place where people put down roots. More than 600 members have purchased homes, a clear indicator of their long-term investment in the community.

As one Tulsa Remote member succinctly put it: “The $10K is what piqued my interest and made me apply, the Hosted Visit is what made my decision to move, and the community is what made me want to stay.” While the financial incentive grabs attention, it’s the deep sense of belonging that convinces people to stay.

Tulsa’s National Recognition and Future Growth

Tulsa’s recognition as one of America’s Most Welcoming Places is a testament to the power of intentional community-building. Justin Harlan reflects on this honor: “Being named one of America’s Most Welcoming Places is more than just an honor—it’s proof that Tulsa Remote has built something truly special. This recognition isn’t just about attracting remote workers; it’s about creating a city where people don’t just relocate—they put down roots and thrive.”

Beyond financial incentives, Tulsa’s investment in public spaces, arts, culture, and local initiatives has made it a city where people don’t just move—they build meaningful lives. Amenities like the

 culture all contribute to the city’s vibrancy.

Tulsa's success offers a blueprint for other cities looking to attract and retain talent as the future of work continues to evolve. Instead of relying solely on economic incentives, cities can create welcoming environments by investing in public spaces, supporting local businesses, and fostering community engagement.

Tulsa’s story proves that when cities prioritize people over policies, they become places where newcomers don’t just arrive—they thrive.

Tulsa, Oklahoma is setting the standard for attracting and retaining remote workers through its groundbreaking Tulsa Remote program. With a focus on community, belonging, and long-term integration, 90% of participants choose to stay beyond their first year. Discover how Tulsa Remote's investment in people has made Tulsa one of America’s Most Welcoming Places.

Tulsa

Tulsa, OK: Creating the Blueprint for Turning Movers into Lifelong Residents

As cities across the country seek innovative ways to attract new residents, Columbus, Georgia, has emerged as a standout example of how community engagement, strategic marketing and personalized outreach can create meaningful growth. Recognized for its efforts, Columbus has been named one of MakeMyMove’s Most Welcoming Places Award winners for 2024—a testament to the city’s commitment to welcoming remote workers and new residents.

So, what sets Columbus apart? According to local leaders, it’s the city’s ability to offer a unique blend of an affordable cost of living, a strong sense of community, and a balanced lifestyle that includes recreational activities, excellent schools, and a thriving arts scene. Through the MakeMyMove initiative, Columbus has taken a hands-on approach to showcasing its strengths—ensuring that newcomers don’t just move, but truly feel at home.

The journey to this recognition began when Columbus teamed up with 

, an organization dedicated to connecting remote workers with communities offering relocation incentives. The partnership was no spur-of-the-moment decision. As Tabetha Getz, Executive Director, Columbus 2025, recalled, “We’d first heard of another city offering relocation incentives for remote workers in 2019 and were interested in bringing something similar to Columbus. So, when we connected with MakeMyMove, it was perfect timing. We already had talent attraction as a major initiative, and this fit right into our broader strategy.”

Columbus had long been focused on attracting new talent through various initiatives, including a robust marketing campaign and the launch of 

, which highlights the city’s work, live, and play opportunities. MakeMyMove provides a direct incentive program that specifically targets remote workers. “Working with MakeMyMove allowed us to tap into an existing pool of talent and leverage a platform that had already been proven successful,” Getz said.

The Personal Touch: A Hands-On Approach to Relocation

One of the most distinctive features of Columbus’ relocation initiative is its highly personalized approach. Unlike many other communities that rely purely on applications and eligibility checklists, Columbus integrates personal interviews and direct engagement into the selection process. Kylie Grilla, Project Manager, Columbus 2025 manages the mover pipeline and emphasized the importance of these interactions: “We conduct phone interviews with every applicant, nearly 30 this month. It's a significant time commitment, but it's essential for us to understand not just why they want to move to Columbus, but also how we can help them integrate into our community and build a meaningful life here.”

This hands-on process ensures that Columbus is attracting individuals who genuinely want to build a life in the community. By prioritizing quality over quantity, the program helps reduce turnover and ensures that movers are a strong fit for the Columbus community. "We believe in building personal connections, not just reviewing applications," Grilla said. "That's why we take the time to interview each person, understand their story, and ensure they'll thrive in Columbus before extending an offer.”

Once the movers arrive, Columbus continues to go above and beyond to help them integrate. The city’s “Columbus Connectors” program plays a crucial role in this process, pairing newcomers with longtime residents who share similar interests or career backgrounds. “These are passionate Columbus residents who want to welcome new people and help them find their place in the city,” Grilla explained. “We like to connect each mover with three local connectors, making it easier for them to build friendships and professional networks right away.”

Additionally, Columbus provides welcome boxes filled with local goodies, return address stamps to symbolize their new home, and connections to realtors who are willing to assist not just with home purchases but with rentals as well. These thoughtful touches help create a sense of belonging from the moment movers arrive.

The city also hosts a “mover mixer,” where new residents meet each other and local leaders, including business stakeholders and city officials. “Our new movers are like local celebrities,” Getz said. “They’re not just moving here; they’re becoming a part of something bigger. Our community is invested in their ability to succeed in Columbus.”

Retention Is the Key to Long-Term Success

One of the biggest challenges in relocation initiatives is retention—ensuring that new residents don’t simply leave after receiving their incentives. Columbus has tackled this issue head-on by fostering deep relationships with movers from the beginning. “Because we take the time to get to know them, we can anticipate their needs and provide support when they need it,” Grilla noted. “We’ve already had movers buy homes, get involved in the arts community, and even start families here.”

For example, one of Columbus’ movers joined the board of the Springer Opera House, a local cultural institution that had shaped her childhood. Another mover, who relocated while pregnant, recently welcomed Columbus’ first ‘mover baby’—a milestone that underscores the program’s ability to attract long-term residents.

Will Bishop is another example, he moved back to Columbus with his family and is enjoying the growth and changes the community has experienced in recent years. “I was born and raised in Columbus, Georgia, says Will. “Before I moved back, I lived in Nashville for seven years and spent two years in Tucker, Georgia, just outside of Atlanta. Columbus is a very different place than it was when I left nine years ago — it's grown a lot. It's thriving..”

Columbus’ success offers valuable lessons for other communities looking to replicate its model. As Getz advised, “Taking a personalized approach is key. We implement a longer recruitment process to ensure Columbus is a great fit for the movers before they commit.”

Another crucial factor is educating the local community on why relocation incentives matter. “The key is explaining how talent attraction benefits everyone—more residents mean a stronger economy, more businesses, and a more vibrant city,” said Getz.

With its first year of success behind it, Columbus is already thinking about expansion. The city aims to double the size of its relocation program in its next cohort and further develop its retention strategies. “This award just validates that we were on the right track all along,” said Getz. “We’re excited to keep growing and making our incentive program one of the best in the country.”

Columbus’ recognition as one of MakeMyMove’s Most Welcoming Places Award winners is well-earned. Through strategic planning, a commitment to personalized engagement, and a focus on long-term integration, the city has set a high bar for welcoming remote workers and making them feel at home. As other communities look to emulate this success, Columbus stands as a shining example of what’s possible when relocation efforts are done right.

Columbus, GA, is redefining what it means to welcome new residents through its award-winning relocation initiative. By prioritizing personal connections, community integration, and long-term retention, the city ensures that movers don’t just relocate—they thrive. Discover how Columbus is attracting remote workers, fostering deep-rooted connections, and creating a model for sustainable growth.

Columbus

Columbus, GA: Curating Connections and Treating New Residents Like VIPs

As cities across the country seek innovative ways to attract new residents, Texarkana USA has emerged as a standout example of how community engagement, strategic marketing, and a strong focus on education can drive meaningful growth. Recognized for its efforts, Texarkana has been recognized as one of America’s Most Welcoming Places in 2024 by MakeMyMove —a testament to the city’s commitment to welcoming remote workers.

 truly unique is its position as a city that spans two states, offering the best of both Texas and Arkansas. This dual-state identity provides residents with diverse educational opportunities, including access to top-rated schools, colleges, and workforce development programs that prepare students for success in a rapidly evolving job market. The city’s commitment to education, combined with its affordability and economic advantages, makes it an ideal place for families, professionals and entrepreneurs alike.

A Unique Opportunity: Two States, One Community

Texarkana is literally split down the middle by the state line, giving new residents the option to settle in either Texas or Arkansas. This distinctive setup offers a variety of advantages that appeal to individuals and families alike. As Rob Sitterley, President and CEO at AR-TX Regional Economic Development INC. (REDI) explains:

“We're a unique community where residents can choose to live in either Arkansas or Texas, but what makes Texarkana truly special goes well beyond geography. It’s the spirit of collaboration, the strength of our people, and the shared vision for a vibrant community that sets us apart. With a rich history and a deep sense of community, Texarkana isn’t just a place on the map—it’s a place where opportunity and quality of life come together in a way you won’t find anywhere else.”

These advantages extend beyond just state identity. Depending on where movers choose to live, they can take advantage of different tax structures, property values and even educational opportunities while still being able to enjoy everything the broader Texarkana community has to offer. For instance, Texas has no state income tax, while Arkansas boasts a lower cost of living. This flexibility allows newcomers to make decisions that best align with their financial and lifestyle goals.

A Strong Focus on Higher Education and Career Development

One of Texarkana’s standout features is its commitment to education and professional growth. The MakeMyMove incentive package is designed not just to attract remote workers but to help them grow their careers and skills while living in the community. As Sitterley highlights, Texarkana’s approach is different from many other relocation programs. “Our incentive package stands out from other communities because it is strongly focused on access to higher education. We recently had a young professional in his mid-to-late 20s relocate from Miami. Although he hadn’t completed his bachelor’s degree, he saw the perfect opportunity to continue working remotely while finishing his four-year degree at Texas A&M or the University of Arkansas. Our community provides a unique blend of career growth and educational advancement, making it an ideal destination for those looking to invest in their future.”

This emphasis on education is a crucial aspect of Texarkana’s appeal. The city is home to Texas A&M University-Texarkana, the University of Arkansas and Texarkana College, which consistently ranks among the top community colleges in Texas. These institutions not only provide traditional degree programs but also offer vocational and professional development courses tailored to the evolving workforce.

Sitterley shared an inspiring story about one of the program’s first movers, a woman in her early 50s who decided to pursue a new skill. “She wanted to go back to school while balancing her nine-to-five remote job—an opportunity she wouldn’t have had without this program. With a passion for art, she was eager to learn welding, and thanks to Texarkana College, she’s now taking a welding class at no cost. We can’t wait to see the creative work she produces in the future!”

This kind of support—both financial and community-based—ensures that people moving to Texarkana have real opportunities to grow and develop new skills, whether they are advancing their careers or exploring personal passions.

Helping Movers Thrive—Even in Unexpected Circumstances

While Texarkana’s relocation program is designed primarily for remote workers, it also provides a crucial safety net for those who face unexpected career challenges after moving. Sitterley recounted a case in which one mover lost his remote job shortly after relocating. Instead of leaving, he was able to integrate into the local workforce.

“One of our movers relocated here only to learn that his job was being eliminated. Fortunately, we were able to connect him with local employment opportunities—exactly what this program is designed to do. Another had a spouse who was a nurse—we got her hired at a local hospital within three days. Our goal is to bring talented individuals to the community and help them seamlessly transition into the local workforce.”

This quick and effective response is a testament to the strong local connections and support systems in place in Texarkana. The community not only welcomes new residents but actively works to ensure their success, whether in remote positions or within the local job market. Texarkana even offers a nine-month leadership program called Leadership Texarkana, which helps connect new residents with local professionals and community leaders, ensuring they build strong, lasting relationships within the city.

Texarkana’s relocation initiative goes beyond financial incentives. New movers are welcomed with a personal touch that helps them integrate into the community seamlessly. Sitterley emphasized the importance of personal connections. “We connect with newcomers right away to make them feel at home. Once they arrive, I personally host a welcome breakfast or lunch with key community leaders—whether it’s our two mayors, chamber of commerce representatives, or local business leaders like bank presidents. They receive a welcome basket, and I remain actively engaged with them to ensure they feel supported and connected in their new community.”

Brenda Hartman, moved to Texarkana last year through the MakeMyMove program and says it’s been one of the best decisions she’s made. “I can't speak highly enough about Rob. His availability and willingness to help me, in my move to Texarkana, was beyond exceptional. Texarkana is a growing community with fantastic schools and wonderful people. It is in an ideal spot of the country located only a few hours away from major cities like Little Rock, AR, Shreveport, LA and Dallas, Texas. Plus, we have a new airport, which makes flying to and from here more convenient. I chose Texarkana because of the city's size, lower housing costs and low crime rates. If I had to do it all over again, I would still pick Texarkana as my new home.”

The city’s close-knit yet dynamic environment makes it easy for newcomers to feel at home. “Texarkana has about 150,000 people, but it feels much smaller,” Sitterley noted. “We’ve had buy-in from all corners—our mayors, chamber of commerce, banks and universities. Everyone is invested in making sure our movers succeed here.”

Sitterley also highlighted Leadership Texarkana, a nine-month program that immerses participants in local civic and business life, further cementing connections. “It’s about cultivating future leaders and ensuring they have a built-in network.”

Texarkana’s success as one of MakeMyMove’s Most Welcoming Places Award winners is a reflection of its innovative approach to attracting new residents and helping them thrive. The combination of state-choice flexibility, educational incentives, strong community engagement, and a responsive local job market makes it a standout destination for anyone looking for a fresh start.

For many movers, the city is not just a place to live—it’s a place to grow, connect, and build a future. Sitterley sums it up best. “Our goal is to ensure that newcomers feel at home in Texarkana and are truly connected to the community. That’s a big part of why we earned this award—and why we’re committed to winning it year after year.”

As Texarkana continues to expand its relocation program, more remote workers and professionals will have the opportunity to experience firsthand the unique benefits of this dynamic and welcoming community. Whether they are drawn by the dual-state advantage, the focus on education, or the strong local support system, one thing is clear: Texarkana is more than just a place to move—it’s a place to belong.

Through its initiatives, Texarkana is showcasing its strengths—ensuring that newcomers don’t just move here, but shine in a community that values both learning and opportunity. Texarkana’s approach is proving so successful that Sitterley is already looking ahead, planning to double or even triple the number of movers in the coming years. “We started with a goal of 10 a year, and we’ll easily hit that in our first year,” he said. “The sky’s the limit.”

Texarkana, USA, a unique dual-state city, is redefining what it means to be a welcoming community. Recognized as one of America’s Most Welcoming Places by MakeMyMove, Texarkana offers remote workers and professionals the flexibility of living in either Texas or Arkansas, access to top educational institutions, and strong community support. With a focus on career growth, affordability, and personal connections, Texarkana is more than a place to move—it’s a place to belong.

Texarkana

Texarkana, USA: A Dual-State City with a Unified Vision

With its authentic historic square, scenic White River, top-rated schools, and thriving small business community, Noblesville, Indiana, is more than just a place to live—it’s a place to belong. Known for its welcoming spirit, the city has become a magnet for families, entrepreneurs, and now, remote workers looking for a fresh start in a vibrant, connected community. Noblesville has extended an invitation to workers across the country—and the response has been overwhelming.

Creating a Destination for Remote Workers

 participation in MakeMyMove, a program designed to attract remote workers to dynamic communities, started as a bold vision to grow and diversify the city. Chuck Haberman, Economic Development Assistant Director for the City of Noblesville, saw the potential from the start.

“It really came from a previous relationship with Mike Rutz, Co-Founder and CEO of MakeMyMove. When COVID hit and MakeMyMove was born out of that, we realized, hey, this sounds like something that could add real value to our community,” Haberman explains.

Though some questioned the strategy, Haberman knew the value was clear. “We were introducing our community to people who otherwise would never have considered it, expanding our reach far beyond Central Indiana.”

Unlike relocation programs that focus solely on financial incentives, Noblesville set itself apart by prioritizing personal connections and ensuring new residents felt truly at home. The city’s approach offers what officials describe as a “concierge-level” experience, helping movers find everything from basketball leagues to pediatricians.

Bob DuBois, President and CEO of the Noblesville Chamber of Commerce, highlights this tailored approach. “Our goal isn’t just to attract remote workers—it’s to make sure they have a sense of belonging,” says DuBois. “We’re there every step of the way, whether they need help finding a pet sitter or getting plugged into the local business community.”

New residents have felt the impact of this warm welcome. Riley, a recent mover, shares, “Before discovering MakeMyMove, we had never heard of Noblesville. Now our entire family is enjoying a much higher quality of life outside of the city. Not only is this environment more tranquil and natural, but we've also been embraced by a very welcoming community.”

Another new resident, Desiree, recalls one of her favorite moments since moving. “The individuals in the Noblesville community have been so supportive and generous with us. As part of the Noblesville incentive package, we were treated to a VIP Experience at the Ruoff Home Mortgage Music Center.”

“That incentive is a fan favorite,” Haberman laughs.

Meeting Mayor Jensen and Accessibility to Local Leaders

One of the standout aspects of Noblesville’s welcoming approach is the accessibility of its leadership. Many new residents, including those who relocated through MakeMyMove, have had the opportunity to meet Mayor Chris Jensen in person at community events, town halls, and even casual encounters around town. Mayor Jensen recalls a particularly emotional encounter at the local farmers market.

“I noticed a family looking at me, and when I introduced myself, they immediately recognized me from the MakeMyMove program,” Mayor Jensen says. “The mother was in tears as she told me that for the first time, her children were coming home from school saying, ‘We’re not being bullied.’ That moment reaffirmed everything we are doing here.”

Watch Mayor Chris Jenson discuss the impact MakeMyMove has had on Noblesville.

Chris Bradford, another recent mover, adds, “I love Noblesville. I lived in Des Plaines, Illinois prior, which is about the same size in terms of population, but Noblesville is very clearly run a lot better.”

The city’s focus on connection goes beyond just remote workers. DuBois sees this effort as the foundation for something even bigger. “We’re using what we’ve learned from MakeMyMove to build a ‘Noble Welcome’ initiative for anyone moving to Noblesville—not just remote workers,” he says. “We want to make sure everyone feels like they belong here.”

The success of Noblesville’s program isn’t just measured in numbers—it’s seen in the way new residents immerse themselves in the community. Take AJ, a recent mover from Minnesota who relocated for remote work. Within a year, he reached out about opening an art supply store downtown, further enriching Noblesville’s creative economy. “We don’t just want people to move here—we want them to integrate into the community and thrive,” says Haberman.

Looking ahead, the city remains dedicated to refining its strategies and ensuring every new resident finds a true home in Noblesville. “We’ve demonstrated that the juice is worth the squeeze,” says Haberman. “The return on investment is real, and the impact on people’s lives makes it all worthwhile.”

As Noblesville continues to grow—with ambitious housing developments and a booming local economy—the city remains focused on its most valuable asset: its people. With a leadership team committed to fostering connection, Noblesville is proving that a great place to live isn’t about amenities as Haberman puts it, "we want every new resident to feel like they’re joining a family, not just a community,"

Noblesville, Indiana, is redefining what it means to be a welcoming community. Through the MakeMyMove program, the city attracts remote workers with a hands-on, personalized approach—offering concierge-level support, VIP experiences, and direct access to local leaders. With a thriving small business scene, top schools, and a deep sense of belonging, Noblesville isn’t just a place to live—it’s a place to call home.

Noblesville

Noblesville, Indiana: A Noble Welcome in the Heart of the Midwest

Across the United States, communities are redefining what it means to be truly welcoming. In recognition of their exceptional efforts to attract and support new residents, MakeMyMove has named six cities and regions as recipients of its inaugural America’s Most Welcoming Places Award.

This year’s honorees are (in alphabetical order):

 - led by Shaping Our Appalachian Region (SOAR)

led by The City of Noblesville and the Noblesville Chamber of Commerce

 led by Perry County Development Corporation

led by AR-TX Regional Economic Development Inc

While each community and leadership team has their own unique assets, style and playbook, all are setting new standards for what it means to attract and welcome new residents to their communities. The secret to their success? Community-wide support for their work, and heart.

Within weeks of launching their first remote worker recruitment campaign, the team at Columbus 2025 received more than 7,000 applications from individuals eager to relocate to their city of 200,000 in southwest Georgia. Undaunted, the team got to work, meticulously reviewing applicants to identify 12 they felt confident would not only move, but also lay down roots in the community. They filled those first seats in record time and have since relaunched with a goal to recruit another 24 households.

Columbus is strategically growing its population, with a community talent strategy aiming for a 4% increase by 2026. Their matchmaking approach thoughtfully selects movers who will relocate for the long term. The Columbus team doesn’t just recruit remote workers—they connect them with local leaders and community opportunities to ensure they stay.

Laser focused on new resident retention, Columbus invests in getting to know their applicants in a way that’s more like matchmaking than recruiting. Kylie Grilla, Project Manager at Columbus 2025, personally conducts interviews with prospective movers, learning about their backgrounds, interests and reasons for considering Columbus. "We believe in building personal connections, not just reviewing applications," Grilla said. "That's why we take the time to interview each person, understand their story, and ensure they'll thrive in Columbus before extending an offer.”

Once newcomers arrive, Grilla ensures that they integrate smoothly through initiatives like the Columbus Connectors program, which pairs new residents with longtime locals who share similar interests or professional backgrounds. The city also hosts “mover mixers,” where new arrivals can meet local leaders and business stakeholders. "It’s about making them feel like local celebrities," said Tabetha Getz, Executive Director of Greater Columbus 2025. "They’re not just moving here; they’re becoming a part of something bigger."

For Columbus, the investment in making moves with longevity in mind is paying off. Many movers have already purchased homes and joined local organizations. Will Bishop, who moved back to Columbus after years in Nashville and Atlanta, shared how much the city has evolved: "Columbus is a very different place than it was when I left nine years ago—it's grown a lot. It’s thriving." The program also recently celebrated the birth of Columbus’s first ‘mover baby’—a milestone that highlights the program’s ability to attract long-term residents.

Eastern Kentucky: Changing the Narrative and Entering Their Growth Era

“Appalachia all day, every day,” is how Latasha Friend starts her days at Shaping Our Appalachian Region (SOAR), a nonprofit driving population growth in Eastern Kentucky. Friend (yes that’s her last name and she wants to be yours) is the Eastern Kentucky Remote Manager and on a mission to change the narrative about Eastern Kentucky from the inside out. And she’s doing it one new mover at a time.

Eastern Kentucky has long been known for its breathtaking landscapes, deep-rooted traditions and resilient communities. But thanks to the efforts of Friend, the team at SOAR, and invaluable partners including the Appalachian Regional Commission, the Kentucky General Assembly, Corbin, KY, the Harlan County Fiscal Court, the Hyden-Leslie Chamber of Commerce, Kentucky Power, One Clay County, One East KY, and Somerset-Pulaski Economic Development Authority - the region is now gaining national attention for something else: its unmatched hospitality and a growing movement to welcome new residents.

Friend leads Eastern Kentucky’s MakeMyMove campaign to invite and welcome new remote workers to the region. Under her leadership, the initiative has expanded from four counties to 34, drawing more than 5,500 applications from people eager to call Eastern Kentucky home. Her approach is anything but transactional—she personally connects with movers, helps them find housing and even sends holiday recipes to make them feel at home.

“I kind of roll out the red carpet,” Friend said. “If you need help with an itinerary, if you want me to show you around myself and drive you in my car, take you to lunch and introduce you to locals, I’m going to do that as well.”

This sense of personal investment extends beyond just Friend. She says her job is made easier when new residents arrive because she can rely on the community to just do what they always do - take care of each other. When flooding recently threatened the home of new resident Mario Meza, Friend reached out to check on him and his family. Tearing up, she reads an email from Meza who describes the community’s response as “the embodiment of agape love coupled with military precision.” Whether it’s rallying volunteers to help unload a moving truck (even Congressman Hal Roger’s office assisted with this one) or responding to a weather emergency, Eastern Kentucky proves time and again that care for community is at its core.

“You probably have about four to five people stop and ask if you’re okay if your car breaks down on the side of the road,” Friend said. “There’s not a moment you should feel alone in a community like Eastern Kentucky.”

Beyond the people, the region itself offers an outdoor lover’s dream—hiking, rock climbing, underground kayaking and the houseboat capital of the world at Lake Cumberland. Combined with a lower cost of living and expanding high-speed internet access, the area is becoming an increasingly attractive destination for new movers.

While some locals were initially skeptical about attracting new residents—especially after the decline of coal forced many to leave—Friend and others are working to change that mindset.

“We’ve always been told that you have to go somewhere else to be successful,” she said. “But over 5,500 people have applied to move here. That should give us hope. We live in an amazing part of the United States.”

For her tireless efforts to make remote workers feel not just welcome, but wanted, MakeMyMove has named Eastern Kentucky one of America’s Most Welcoming Places. It’s a well-earned recognition for a region that proves community is more than just a word—it’s a way of life.

With its historic downtown square, scenic White River, high-achieving schools, strong small business economy and major music scene, Noblesville, Indiana, offers more than just a place to live—it provides a rich, connected way of life. In recent years, the city has become a draw for families and entrepreneurs. Now, efforts to recruit remote workers are helping to introduce Noblesville to potential new movers across the country.

Chuck Haberman, Economic Development Assistant Director for the City of Noblesville, attributes the success of the program to the city’s commitment to personal connections. “We don’t just want people to move here—we want them to integrate into the community and thrive,” he says. “It’s not just about economic impact; it’s about quality of life.”

Through MakeMyMove, Noblesville has drawn remote workers from across the country—many of whom had never even heard of the city before. But once they arrive, they’re embraced by a support system unlike any other. The program offers what officials describe as a 

 experience, ensuring new residents find everything from basketball leagues to pediatricians. "We want every new resident to feel like they’re joining a family, not just a community," said Chuck Haberman, Assistant Director, Economic Development.

Bob DuBois, President and CEO of the Noblesville Chamber of Commerce, sees this hands-on approach as a defining feature of the city’s success. “Our goal isn’t just to attract remote workers—it’s to make sure they belong,” he says. “We’re there every step of the way, whether they need help finding a pet sitter or getting plugged into the local business community.”

New residents are also invited to networking events, city gatherings and cultural celebrations. They receive VIP perks, like exclusive chamber and coworking memberships and free tickets to concerts at Ruoff Music Center. “That’s definitely a fan favorite,” Haberman laughs.

The success of Noblesville’s remote worker program is evident not just in statistics, but in the way new residents immerse themselves in the community. Take AJ, a recent mover from Minnesota who relocated for remote work. Within a year, he reached out about opening an arts supply store downtown—further enriching Noblesville’s thriving creative economy.

In his 2024 State of the City address, Mayor Jensen recalls meeting a MakeMyMove family at a local farmers market. “They told me, ‘This program has changed our lives. Our kids come home from school happy, they’re not being bullied—it’s the first time we’ve ever felt this kind of community.’” The mother was in tears and the mayor admitted he had to choke back his own.

For DuBois, this program is just the beginning. “We’re using what we’ve learned from MakeMyMove to build a ‘Noble Welcome’ initiative for anyone moving to Noblesville—not just remote workers,” he says. “We want to make sure everyone feels like they belong here.”

As Noblesville continues to grow—with ambitious housing developments and a booming local economy—the city remains focused on its most valuable asset: its people. And with a leadership team dedicated to fostering connection, Noblesville is proving that a great place to live isn’t just about amenities—it’s about feeling like you’re part of the family.

Perry County, Indiana: A Hidden Gem for Remote Workers, Led by a Storyteller Who Knows the Journey

In an era when rural communities across the U.S. are striving to attract new residents, Perry County, Indiana, has become a model of what true hospitality looks like. Nestled along the Ohio River with rolling hills and vast stretches of the Hoosier National Forest, Perry County has earned a well-deserved spot on MakeMyMove’s list of America’s Most Welcoming Places.

At the heart of Perry County’s remote worker recruitment success is Erin Emerson, the President & CEO at PCDC and Shiraz Mukarram, a trained journalist from Pakistan who moved to the United States over a decade ago. Now serving as the Marketing and Special Initiatives Manager at the Perry County Development Corporation, Mukarram has spent the last two years transforming the county’s approach to inviting and welcoming new residents. "As an immigrant myself, I understand the emotions tied to moving somewhere unfamiliar," he said. "That’s why I make sure every new resident feels like they have someone in their corner from day one."

Mukarram’s background as a journalist has been instrumental in crafting a narrative that makes movers feel invested before they even arrive. His Small Business Spotlight series, for instance, has highlighted over 70 local entrepreneurs, putting faces and stories behind the storefronts to make the county feel more like home. Since launching the MakeMyMove initiative, Mukarram has helped facilitate the relocation of 18 remote workers and their families, a process that goes far beyond a perfunctory greeting. Leveraging the relationships he’s developed with local businesses, he’s built a support system for new residents that includes free high-speed internet installation, gym memberships and restaurant discounts.

“This isn’t a transactional move,” he emphasized. “We create a whole package, a whole experience. From the moment they show interest to well after they move in, we’re there. I tell them, ‘I’m just a phone call away—24/7.’”

And he genuinely means it. Mukarram recently recruited a young family to Perry County from Colorado. They had just welcomed a newborn and were still waiting for their furniture and belongings to arrive—including their television.

Upon hearing this, Mukarram took the TV off of his own wall and gave it to them. "With a newborn, you would just lose your mind without something to help entertain you," he recalled. "It felt good knowing that I could make their transition a little easier, even in a small way." That level of care and attention sets Mukarram apart.

A particularly rewarding moment for Mukarram was helping Kevin and Heather Benz, remote workers from North Dakota with a dream of training service dogs, find the perfect property to launch their nonprofit. “As soon as they started talking about this dog training program and all these ideas they had in terms of bringing it over here to Perry County or starting something here, I knew we had to find them the right space,” Mukarram recalled. “It was even more amazing to find out that once Kevin and Heather saw that property, they were like, ‘You know what? We might even be interested in purchasing this property after the rental time is over.’”

Mukarram also understands the importance of ensuring that every mover—regardless of background—feels like they belong. As a person of color living in a small town, he recognizes that some potential movers may have concerns about diversity and inclusion.

"Sometimes movers hesitate before asking me, ‘Do you know how many people like us live in your town?’" Mukarram shared. "I tell them, ‘I’m a person of color and I have never felt unwelcome here. We have a growing, diverse community, and you won’t be alone.’"

Winning the MakeMyMove award for America’s Most Welcoming Places, Mukarram believes, is a validation of what the county has known all along: that true community goes beyond incentives. “It is incredibly validating for Perry County,” he reflected. “I feel like it’s a testament to something that we’ve always known—that we have a genuinely kind and supportive and neighborly community. I’ve seen this firsthand when I moved here, and I see this every single time through every mover’s eyes.”

Texarkana, a city uniquely split between Texas and Arkansas, has earned a spot on MakeMyMove’s list of America’s Most Welcoming Places. The city’s remote worker incentive program, led by Rob Sitterley, President & CEO of AR-TX Regional Economic Development Inc., has already seen impressive results, welcoming several new residents in its first months while attracting over 5,500 interested applicants.

“We’re a unique community where residents can choose to live in either Arkansas or Texas, but what makes Texarkana truly special goes well beyond geography. It’s the spirit of collaboration, the strength of our people and the shared vision for a vibrant community that set us apart,” said Sitterley.

Discover America’s Most Welcoming Places as recognized by MakeMyMove. These six award-winning communities—Columbus, GA; Eastern Kentucky; Noblesville, IN; Perry County, IN; Texarkana, USA; and Tulsa, OK—are redefining what it means to attract and support new residents. From personalized relocation experiences to strong community connections, see how these cities are setting new standards for hospitality, growth, and belonging.

Pikeville

Perry County

South Texarkana

America’s Most Welcoming Places: MakeMyMove Announces Award-Winning Communities

In an era when rural communities across the nation are looking for innovative ways to attract new residents, Perry County, Indiana, has emerged as a shining example of how a place can redefine itself through a powerful blend of community engagement, personalized outreach, and strategic marketing. The county’s efforts have not gone unnoticed—MakeMyMove, a relocation program that connects remote workers with communities looking to grow, has named Perry County one of its Top Community Award winners for 2024.

So, what makes Perry County stand out? According to Shiraz Mukarram, the Marketing and Special Initiatives Manager at Perry County Development Corporation (PCDC) and the driving force behind the county’s MakeMyMove program, it’s the deeply personal approach that has made all the difference.

Unlike many incentive programs that rely solely on financial rewards to attract new residents, Perry County’s strategy is built on authentic human connection. Shiraz explains that the process of welcoming new residents begins not with an email but with a personal phone conversation. “I feel like one of the first instances people get to know about Perry County is through phone conversations with me,” he shares. “Once they see the content on the 

, they start to understand the community. But it’s that direct interaction that truly sparks their interest.”

Having moved to Perry County himself, Shiraz understands the emotions tied to relocating. “I always tell people that Perry County is a gem of a town. We have river-facing towns, award-winning schools, a safe community the biggest acreage of Hoosier National Forest, rolling hills, a low cost of living—so many factors that make this a perfect place to call home.”

One of the key differentiators of Perry County’s approach is its commitment to ensuring new residents feel like more than just a number. - Erin Emerson, the President & CEO at PCDC and Shiraz have created a robust welcome package that extends beyond financial incentives.

“We have such strong collaboration with our local stakeholders and businesses that we’ve created a welcome bag filled with goodies,” Shiraz explains. “It’s not just restaurant passes or gym memberships; it’s a reflection of what Perry County is about. The goal is to make new movers feel like they belong from day one.”

More importantly, the commitment to new residents doesn’t end when they move in. Shiraz makes himself available to every mover, ensuring they have the support they need to integrate into the community. “This isn’t just about getting people here for a year and then forgetting about them. We want people to stay, to build their lives here. I tell every mover—I am a phone call away, 24/7, for anything they need.”

That commitment to genuine support is evident in the little things as well. Recently, a young family that had just moved from Colorado with a newborn was still waiting for their furniture and belongings to arrive. When Shiraz learned that they didn’t have a television, he simply gave them his own. “With a newborn, you would just lose your mind without something to help entertain you,” he recalls. “It felt good knowing that I could make their transition a little easier, even in a small way.”

One of the ways Shiraz keeps new movers engaged is by making their introduction to Perry County fun and social. “I see every meeting as a playdate,” he shares. “Each mover has their own needs and personality, and I want them to feel like they’re stepping into a community that is genuinely excited to have them.” Whether it’s attending local events with new residents, helping them find niche social groups, or introducing them to small business owners through his Small Business Spotlight series, Shiraz goes out of his way to foster relationships that extend beyond logistics.

For instance, when Kevin and Heather Bens, a couple looking to open a service dog training business, reached out, Shiraz didn’t just send them a list of available properties—he leveraged his local connections to find them a rental with the acreage they needed. “They were over the moon,” he recalls. “And now they’re considering buying that land. Seeing movers truly integrate into the community like that is what makes all the work worth it.

“Just working with Shiraz was amazing. He has a lot of insight into all the opportunities here. Even though Perry County is a small community in Indiana, they try to have as many opportunities as possible for everybody, they’re really welcoming. So, for our long-term goals of creating a non-profit organization for training service dogs, he’s going to be there to help us and be there every step of the way.”

Beyond offering logistical and social support, Shiraz understands the importance of inclusivity in a small community. As a person of color himself, he recognizes that some potential movers may have concerns about diversity and belonging.

“Sometimes movers hesitate before asking me, ‘Do you know how many people like us live in your town?’” Shiraz shares. “I tell them, I’m a person of color, and I have never felt unwelcome here. We have a growing, diverse community, and you won’t be alone. As an immigrant myself, I understand the emotions tied to moving somewhere unfamiliar. That’s why I make sure every new resident feels like they have someone in their corner from day one."

Through MakeMyMove, Perry County has attracted movers from diverse backgrounds, including several families of color. By ensuring new residents know they will be welcomed and supported, Shiraz is helping shape the county into an even more inclusive and inviting place.

Despite its many successes, Perry County has not been immune to challenges, particularly in the area of housing availability. As Shiraz explains, “One of our biggest challenges has been housing. If a family of five or six moves here, it can be difficult to find a rental property that fits their needs.” However, the county is actively working to address this by investing in new developments, multifamily housing, and expanding its rental market.

Even with these challenges, the program’s ability to attract and retain movers has been impressive. “Many people come in expecting just an incentive check, but they leave with a sense of community,” Shiraz says. “That’s why we continue to see retention rates high—because people fall in love with Perry County.”

Perry County’s success has not only brought in new residents but has also positioned it as a model for other communities looking to enhance their welcoming efforts. When asked what advice he would give to other places hoping to achieve similar success, Shiraz emphasizes the importance of personal connection.

“You can’t treat this like a cookie-cutter process,” he says. “Every mover has a different story, a different set of needs. If you want people to feel like they belong, you need to meet them where they are and genuinely invest in their well-being.”

Looking ahead, Perry County strives to take its program to the next level. Plans include making the welcome package even more personalized, continuing to strengthen ties with local businesses, and further investing in infrastructure to support new growth. “We’re always thinking about what’s next,” Shiraz says. “Winning this award is a validation of everything we’ve done so far, but it also motivates us to do even more. I feel like it’s a testament to something that we’ve always known—that we have a genuinely kind and supportive and neighborly community. I’ve seen this firsthand when I moved here, and I see this every single time through every mover’s eyes.”

Perry County’s recognition as a Top Community by MakeMyMove in 2024 is a testament to its dedication to fostering genuine connections, creating a welcoming environment, and investing in the long-term success of its new residents. With leaders like Shiraz at the helm, the county has proven that the key to attracting and retaining new residents isn’t just about incentives—it’s about building relationships and ensuring people feel at home.

Perry County, Indiana, is redefining rural living by offering remote workers more than just an incentive—it’s providing a true sense of belonging. Led by Shiraz Mukarram and the Perry County Development Corporation, the community’s award-winning recruitment strategy prioritizes personal connections, inclusivity, and long-term support. Discover why Perry County is becoming a top destination for those seeking an affordable, welcoming, and vibrant place to call home.

Relocating to a new city can be an intimidating process, especially when moving to a place you’ve never been before. For remote workers like Chris Bradford, moving from the suburbs of Chicago to the town of 

, seemed daunting—until he discovered MakeMyMove. His story is one of opportunity, adventure and the undeniable appeal of a fresh start.

For Chris, the motivation to relocate stemmed from personal reasons—primarily to be closer to his girlfriend who is in the process of getting her doctorate. Before the move, he endured a grueling three-hour commute each month to visit her. "I was living in the Chicago area and my girlfriend lives in Fishers, Indiana," Chris explains. The distance was taking a toll, and he longed for a way to be closer without sacrificing his career.

Chris first heard about MakeMyMove from his mother. “It was my mom that clued me into the program,” Chris recalls. Then when he looked into the program, he couldn’t believe what he was reading. “It was one of those ‘too good to be true’ kind of moments,” he said. “I was impressed that a relocation program like this existed and I’m glad that Noblesville has decided to participate in it.” Noblesville is located near Fishers.

MakeMyMove not only helped alleviate the financial burden of moving but also provided valuable resources to make the transition smoother. “Moving three or four hours away is always intimidating. The program is nice because it takes some financial burden off the move with a 

 but also gives you resources and people to talk to, helping you acclimate yourself to the area. You can almost ask for no better way to move somewhere.”

Since moving, Chris has appreciated the charm of his new city, “I love Noblesville. I lived in Des Plaines prior, which is about the same size in terms of population, but Noblesville is very clearly run a lot better.”

Discover how MakeMyMove helped Chris Bradford make a smooth transition from the Chicago area to Noblesville, Indiana. Learn about the relocation program's benefits for remote workers seeking a fresh start.

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