Living Well for Less: 10 Affordable Alternatives to America’s Expensive Metros

By Natalia Wolting • Apr 11, 2025 UTC

With inflation squeezing household budgets and housing prices continuing to climb, many Americans are reevaluating where—and how—they want to live. From skyrocketing rent to the rising costs on everyday staples like eggs and milk, the financial strain is real. While cities like New York, Los Angeles, and Washington D.C. are known for their prestige and career prospects, many lesser-known communities are now offering comparable opportunities—without the crushing cost of living.


A new migration trend is emerging, one that favors balance over bustle. Families, remote workers, and retirees alike are setting their sights on smaller cities and rural communities where the cost of living is significantly lower and the quality of life often higher. These areas aren’t just affordable—they’re thriving, with growing economies, revitalized main streets, and plenty of charm.


Why Americans Are Moving to More Affordable Places to Live

Amid an uncertain economy and a housing market still out of reach for many, a growing number of people are quietly rewriting the rules of where—and how—they want to live. They're leaving behind the prestige and pressure of cities like Washington, D.C., and Minneapolis in favor of smaller, more affordable communities that offer not just financial relief, but something more elusive: balance, connection, and room to grow.


For Luke Lawson, the shift began with sticker shock. “The cost of living in D.C. was absolutely astronomical,” he said. He and his wife had long talked about relocating, but it wasn’t until they learned about a remote worker relocation program in Indianapolis that the dream became feasible. Today, they are first-time homeowners in a walkable neighborhood, with access to coworking spaces, cultural events, and a lifestyle that feels, in his words, “slower, more intentional.”


Others, like AJ O’Reilly, were drawn by another type of value. After years in the Twin Cities, AJ longed for a deeper sense of community—and found it in Noblesville, Indiana. “We brought a small business—a creative business,” he said, referencing his fine art supply store and new collaborations with local arts groups. “We want to add something to the community.”


What unites stories like Luke’s and AJ’s isn’t just the pursuit of cheaper rent or shorter commutes. It’s the recognition that opportunity and meaning aren’t confined to coastal metros. Increasingly, they’re taking root in the places many once overlooked.


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Below, we explore popular metro areas compared with their lesser-known, more affordable alternatives—and why these communities are fast becoming some of the best places to live in America.

Chicago, IL vs. Noblesville, IN

Cost of Living Difference: Chicago's cost of living is 11% higher than Noblesville’s, primarily driven by housing and transportation.

Why Noblesville is a Great Choice: A growing suburb of Indianapolis, Noblesville offers top-rated schools, a vibrant arts scene, and family-friendly amenities without the congestion and crime of the Windy City. Residents enjoy spacious homes and a historic downtown filled with shops, restaurants and breweries—all with a short commute to Indy.


Atlanta, GA vs. Evansville, IN

Cost of Living Difference: Atlanta is nearly 9% more expensive than Evansville, with housing as the biggest factor.

Why Evansville Works: In Evansville, everything is just 15 minutes away—work, school, the gym, your favorite coffee shop. That means less time on the road and more time actually living. It’s also home to the University of Evansville and affordable real estate. Whether you want a big backyard, a cozy bungalow, or something walkable and urban, there’s a spot that fits your lifestyle—and your budget.



San Bernardino County, CA vs. South Bend, IN

Cost of Living Difference: San Bernardino is approximately 32% more expensive than South Bend.

Why South Bend Deserves a Look: Once known as an auto industry hub, South Bend has reinvented itself with its innovation park, a booming startup scene, and the draw of Notre Dame University. Plus, its revitalized riverfront and growing arts scene are giving former California residents a reason to trade sunshine for savings.


Dallas, TX vs. Eastern Kentucky

Cost of Living Difference: DFW is about 14% costlier than the Eastern Kentucky communities of Pikeville, Prestonburg and Whitesburg.

Why Eastern Kentucky Stands Out: With scenic landscapes, high-quality healthcare, and a strong sense of Appalachian culture, Eastern Kentucky offers not just affordability—but authenticity. Award programs like “America’s Most Welcoming Places” have spotlighted the region’s commitment to inclusivity, innovation, and small-town warmth.


New York, NY vs. Perry County, IN

Cost of Living Difference: NYC is more than double Perry County’s cost of living.

Why More People Are Finding a Future in Perry County: Nestled along the Ohio River, Perry County is an outdoor lover’s paradise. Its low housing prices and strong community values provide a stark contrast to the hustle (and cost) of the tri-state area. It's where simplicity meets security.

Tampa-St. Petersburg-Clearwater, FL vs. Columbus, GA

Cost of Living Difference: The Tampa metro area is more than 12% more expensive than Columbus.

Why Columbus is a Standout Place to Call Home: Columbus may fly under the radar, but it consistently surprises newcomers with its world-class architecture and vibrant downtown. Known as a hub for modern design, the city offers a walkable, art-filled lifestyle that feels both inspiring and accessible—perfect for those seeking culture, connection, and a slower pace of life without sacrificing amenities. Plus access to the Chattahoochee Riverwalk and warm weather—without the coastal cost.


Los Angeles, CA vs. Jacksonville, IL

Cost of Living Difference: LA is more than 40% costlier than Evansville.

Why is Jacksonville a Smart Move? For those fleeing California’s sky-high housing prices and traffic jams, Jacksonville offers a refreshingly different pace. Home to Illinois College, the area boasts a rich history in education, music, and civil rights. Whether you're looking to raise a family or seek a community with easy access to outdoor recreation, Jacksonville proves that you don’t need a sprawling metropolis to live richly.


Washington-Arlington-Alexandria, DC-VA-VA vs. Indianapolis, IN

Cost of Living Difference: The D.C. area costs 30% more than Indianapolis.

Why Indianapolis is a Win: The Hoosier capital is an underrated powerhouse—boasting pro sports, tech startups, world-class museums, and affordable urban living. You get big-city energy with a Midwest price tag.


Phoenix, AZ vs. Tulsa, OK

Cost of Living Difference: Phoenix is around 7% more expensive.

Why Tulsa is Catching On: With programs that pay remote workers to relocate, Tulsa has become a magnet for creatives and professionals looking to ditch skyrocketing rents. Its artsy vibe, music heritage, and entrepreneurial energy make it more than just a backup to larger cities like Phoenix—it’s a destination in its own right.


Nashville, TN vs. Texarkana, USA

Cost of Living Difference: Nashville is roughly 7% more expensive.

Why Texarkana is Worth a Look: Straddling Texas and Arkansas, Texarkana offers low taxes, a low cost of living, and a small-town feel with big opportunities. It’s especially appealing to those seeking a higher education and a place to grow their professional network.



Additional Benefits of Moving Where It’s Cheaper to Live

Affordable living isn’t just about saving money—it’s about gaining a lifestyle that’s richer in meaning, connection, and possibility.


Homeownership Becomes Reality

In communities like Eastern Kentucky, buying a home is within reach for many who fell priced out in larger metros. With median home prices often under $200,000, these places offer more than affordability—they offer the chance to truly put down roots. As Latasha Friend, the Eastern Kentucky Remote Manager at Shaping our Appalachian Efforts (SOAR) says, “We have tight-knit communities, modern amenities, good schools, and broadband internet access for remote workers. You don’t have to choose between affordability and quality of life—you can have both here.”



Financial Freedom and Flexibility 

Lower living expenses open doors to long-term goals. Whether it’s paying off debt, building a business, or finally launching that creative side hustle, smaller towns make it possible. Rachel Beck, who left New York City for her hometown of Dubois, Indiana shares: “I was working two jobs in New York City just to make ends meet. Now, I’ve opened my own LLC, started a blog and podcast, and even hired locals to help with my social media.”


Time, Space, and Peace of Mind 

Living somewhere less crowded means reclaiming your time—and your calm. With short commutes, scenic nature trails, and quiet evenings, everyday life becomes less rushed and more intentional. When Jenifer and her husband James decided it was time for a change of pace, they knew exactly where to look—the rolling hills of Prestonburg, Kentucky. The move was driven by a desire to escape the chaos and congestion of city life. “We were living in Clinton Township, Michigan, just 30 miles west of Detroit,” Jenifer says. “It was so busy and stressful, with traffic and construction everywhere you looked. The cost of living was skyrocketing too.”



A front-row seat to nature—Jenifer and James enjoy peaceful moments like this right outside their home in Prestonsburg, Kentucky, where local wildlife, like this deer family, regularly wanders through their backyard.


Stronger Community Connections

In smaller towns, neighbors become friends and every hello matters. Shiraz Mukarram, the Marketing and Special Initiatives Manager at Perry County Development Corporation (PCDC) makes it his mission to ensure every newcomer feels known and supported. “This isn’t just about getting people here for a year and then forgetting about them,” he says. “I tell every mover—I am a phone call away, 24/7, for anything they need.”


Real Incentives, Genuine Support

In Noblesville, the support for new residents goes far beyond unpacking boxes. It’s a long-term commitment to making every mover feel genuinely welcomed and valued. Chuck Haberman, Economic Development Assistant Director for the City of Noblesville, understands that attracting new residents isn’t just about offering financial incentives—it’s about creating a true sense of belonging from day one.


“We’re not just offering an incentive,” Haberman explains. “We’re offering a lifestyle—and a community that’s ready to welcome you with open arms.” One of the most popular parts of Noblesville’s relocation package, he says with a laugh, is the VIP Experience at the Ruoff Home Mortgage Music Center—an extra touch that helps movers feel celebrated from the start.


More Than a Move—A Whole New Way of Living

Relocating to a more affordable community isn’t just about downsizing your expenses—it’s about upgrading your life. Whether it’s the freedom to pursue a passion, the joy of reconnecting with nature, or the comfort of being truly seen and supported, these towns offer more than just a place to live. They offer a place to belong.


As Latasha puts it, “We live in an amazing part of the United States. It’s time people see it for what it really is—a place to grow, to thrive, and to come home to.”


If you’re considering a move, it may be time to think smaller—and live larger.


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About MakeMyMove

Remote work has freed millions of Americans to live where they want, and many are making the move to places that better match their lifestyle. In turn, cities and towns across the country are offering incentives like cash, perks and programming to remote workers who move and work from their communities. At MakeMyMove, you can explore all the places, get personalized help to find the one that’s right for you, connect with locals, and access support to make your move a piece of cake.

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