Noblesville, Indiana: A Noble Welcome in the Heart of the Midwest

With its authentic historic square, scenic White River, top-rated schools, and thriving small business community, Noblesville, Indiana, is more than just a place to live—it’s a place to belong. Known for its welcoming spirit, the city has become a magnet for families, entrepreneurs, and now, remote workers looking for a fresh start in a vibrant, connected community. Noblesville has extended an invitation to workers across the country—and the response has been overwhelming.

Creating a Destination for Remote Workers

Noblesville’s participation in MakeMyMove, a program designed to attract remote workers to dynamic communities, started as a bold vision to grow and diversify the city. Chuck Haberman, Economic Development Assistant Director for the City of Noblesville, saw the potential from the start.

“It really came from a previous relationship with Mike Rutz, Co-Founder and CEO of MakeMyMove. When COVID hit and MakeMyMove was born out of that, we realized, hey, this sounds like something that could add real value to our community,” Haberman explains.

Though some questioned the strategy, Haberman knew the value was clear. “We were introducing our community to people who otherwise would never have considered it, expanding our reach far beyond Central Indiana.”

A Hands-On, Personalized Welcome

Unlike relocation programs that focus solely on financial incentives, Noblesville set itself apart by prioritizing personal connections and ensuring new residents felt truly at home. The city’s approach offers what officials describe as a “concierge-level” experience, helping movers find everything from basketball leagues to pediatricians.

Bob DuBois, President and CEO of the Noblesville Chamber of Commerce, highlights this tailored approach. “Our goal isn’t just to attract remote workers—it’s to make sure they have a sense of belonging,” says DuBois. “We’re there every step of the way, whether they need help finding a pet sitter or getting plugged into the local business community.”

New residents have felt the impact of this warm welcome. Riley, a recent mover, shares, “Before discovering MakeMyMove, we had never heard of Noblesville. Now our entire family is enjoying a much higher quality of life outside of the city. Not only is this environment more tranquil and natural, but we've also been embraced by a very welcoming community.”

Another new resident, Desiree, recalls one of her favorite moments since moving. “The individuals in the Noblesville community have been so supportive and generous with us. As part of the Noblesville incentive package, we were treated to a VIP Experience at the Ruoff Home Mortgage Music Center.”

“That incentive is a fan favorite,” Haberman laughs.

Meeting Mayor Jensen and Accessibility to Local Leaders

One of the standout aspects of Noblesville’s welcoming approach is the accessibility of its leadership. Many new residents, including those who relocated through MakeMyMove, have had the opportunity to meet Mayor Chris Jensen in person at community events, town halls, and even casual encounters around town. Mayor Jensen recalls a particularly emotional encounter at the local farmers market.

“I noticed a family looking at me, and when I introduced myself, they immediately recognized me from the MakeMyMove program,” Mayor Jensen says. “The mother was in tears as she told me that for the first time, her children were coming home from school saying, ‘We’re not being bullied.’ That moment reaffirmed everything we are doing here.”

Watch Mayor Chris Jenson discuss the impact MakeMyMove has had on Noblesville.

Chris Bradford, another recent mover, adds, “I love Noblesville. I lived in Des Plaines, Illinois prior, which is about the same size in terms of population, but Noblesville is very clearly run a lot better.”

The city’s focus on connection goes beyond just remote workers. DuBois sees this effort as the foundation for something even bigger. “We’re using what we’ve learned from MakeMyMove to build a ‘Noble Welcome’ initiative for anyone moving to Noblesville—not just remote workers,” he says. “We want to make sure everyone feels like they belong here.”

A Future-Focused Community

The success of Noblesville’s program isn’t just measured in numbers—it’s seen in the way new residents immerse themselves in the community. Take AJ, a recent mover from Minnesota who relocated for remote work. Within a year, he reached out about opening an art supply store downtown, further enriching Noblesville’s creative economy. “We don’t just want people to move here—we want them to integrate into the community and thrive,” says Haberman.

Looking ahead, the city remains dedicated to refining its strategies and ensuring every new resident finds a true home in Noblesville. “We’ve demonstrated that the juice is worth the squeeze,” says Haberman. “The return on investment is real, and the impact on people’s lives makes it all worthwhile.”

As Noblesville continues to grow—with ambitious housing developments and a booming local economy—the city remains focused on its most valuable asset: its people. With a leadership team committed to fostering connection, Noblesville is proving that a great place to live isn’t about amenities as Haberman puts it, "we want every new resident to feel like they’re joining a family, not just a community,"